Retail Deposits Growth & Sales Strategy Director

Citizens Financial; United States; Hybrid; USD 180,000 - 240,000; Full time

Job summary

Citizens Financial seeks a Director, Retail Deposits Growth & Sales Strategy to lead deposit growth initiatives across branch and assisted channels. This leader will drive checking and savings acquisition, balance growth, household expansion, customer engagement, relationship deepening, and sales effectiveness across the retail distribution network.

The role partners extensively with Distribution, Sales Enablement, Product, Marketing, Digital, Technology, Analytics, Operations, Learning &

Qualifications

• Bachelor's degree or equivalent with 10+ years in retail banking or related fields.
• Experience leading growth strategy across branch, digital, and assisted channels.
• Strong analytical, financial acumen, and executive communication skills.

Responsibilities

• Develop and execute retail deposit growth strategies focused on checking and savings.
• Translate enterprise household-growth objectives into market-specific plans.
• Establish sales performance metrics, accountability frameworks, and productivity measures.
• Drive execution of sales strategies across branches and assisted channels.
• Lead management and CRM enhancements to optimize lead routing and conversions.

Skills

Strategic leadership

Cross-functional collaboration

Data-driven decision making

Executive communication

Education

Bachelor's degree or higher

MBA or advanced business degree

Job description

Citizens Financial seeks a Director, Retail Deposits Growth & Sales Strategy to lead deposit growth initiatives across branch and assisted channels. This leader will drive checking and savings acquisition, balance growth, household expansion, customer engagement, relationship deepening, and sales effectiveness across the retail distribution network.

The role partners extensively with Distribution, Sales Enablement, Product, Marketing, Digital, Technology, Analytics, Operations, Learning &