Head of Digital Deposits Growth & Sales

Citizens Bank; Westwood (MA); Hybrid; USD 221,000 - 271,000; Full time

Job summary

Citizens Bank seeks a dynamic Director of Digital Deposits Growth & Sales to own the digital acquisition and sales engine across the prospect and customer journey. You will drive deposit household growth through digital channels while balancing customer experience, risk and financial outcomes.

You will lead cross-functional teams across Marketing, Product, Technology, Data & Analytics, Operations and Retail Distribution to create a scalable, data-driven growth roadmap and operating model.

Qualifications

• 10+ years of progressive experience in digital growth, digital sales, consumer banking, deposits, product, marketing or a related field.
• Demonstrated ownership of an end-to-end digital acquisition or sales funnel with measurable business outcomes.
• Strong experience with experimentation, conversion optimization, performance analytics and channel economics.
• Ability to translate strategy and complex analysis into priorities, roadmaps, executive decisions and sustained execution.
• Proven success influencing senior stakeholders across Product, Marketing, Technology, Analytics, Operations, Risk and Distribution.
• Strong written, verbal and executive communication skills.
• Bachelor's degree or equivalent relevant experience.

Responsibilities

• Develop and execute the digital deposits household acquisition and sales strategy across the consumer deposit portfolio.
• Establish the vision, priorities and roadmap for digital growth, balancing sales volume, customer experience, customer quality, risk and financial outcomes.
• Identify opportunities to increase qualified traffic, application conversion, approval, account opening, funding and early relationship engagement.
• Translate customer insights, behavioral data, competitive intelligence and business priorities into differentiated growth strategies.
• Partner with Product, Marketing, Technology, Data & Analytics, Operations and Risk to align investment and execution against the highest-value opportunities.

Job description

Citizens Bank seeks a dynamic Director of Digital Deposits Growth & Sales to own the digital acquisition and sales engine across the prospect and customer journey. You will drive deposit household growth through digital channels while balancing customer experience, risk and financial outcomes.

You will lead cross-functional teams across Marketing, Product, Technology, Data & Analytics, Operations and Retail Distribution to create a scalable, data-driven growth roadmap and operating model.