Director of Conversion & Growth Strategy

Meredith Corporation; New York (NY); Hybrid; USD 110,000 - 140,000; Full time

Benefits offered by this job

Medical, dental, vision

Unlimited PTO

401K matching

Commuter benefits

Job summary

People Inc seeks a Director of Conversion Strategy to lead onsite and in-app marketing, shaping acquisition and paid subscription growth. You will guide cross-functional teams and own the experimentation roadmap, using data-driven insights to optimize audience conversion, activation, and revenue across newsletters, apps, and subscriptions.

The role reports to the Senior Director, Audience Conversion, with hybrid work in New York City/remote options.

Qualifications

• Bachelor’s degree or equivalent experience in Marketing, Platform Ops, Growth Marketing Operations, Product, or related field.
• 10+ years in marketing, growth strategy, conversion optimization, or customer acquisition.
• Proven success in newsletters, app, and paid subscription conversion.
• Experience designing customer journey experiences.
• Strong onsite marketing and free-to-paid conversion knowledge; ad gating know-how.
• Hands-on with Piano, Digioh, or comparable Martech platforms.
• Proven ability to manage multiple projects in an agile environment.
• Strong analytical skills using experiments and performance data.
• Ability to influence and collaborate cross-functionally.
• Experience partnering with marketing, product, and engineering.
• Excellent communication, strategic thinking, and stakeholder management.
• Experience managing and mentoring a direct report.

Responsibilities

• Own and optimize the conversion strategy across the customer journey.
• Develop journeys from onsite to in-app engagement and subscriptions.
• Define how Piano and Digioh support acquisition roadmap.
• Develop audience segmentation for right offers at the right time.
• Own onsite experimentation roadmap including A/B testing.
• Monitor and optimize conversion performance across channels.
• Establish KPIs and reporting for funnel growth.

Skills

Growth marketing

Conversion optimization

A/B testing

Cross-functional collaboration

Data analysis

Stakeholder management

Mentoring

Campaign strategy

Education

Bachelor's degree in Marketing or related field

Tools

Piano

Digioh

Martech platforms

Job description

People Inc seeks a Director of Conversion Strategy to lead onsite and in-app marketing, shaping acquisition and paid subscription growth. You will guide cross-functional teams and own the experimentation roadmap, using data-driven insights to optimize audience conversion, activation, and revenue across newsletters, apps, and subscriptions.

The role reports to the Senior Director, Audience Conversion, with hybrid work in New York City/remote options.