Data-Driven Growth Lead, Pre-Subscribers & Conversion

Lonestar State College; New York (NY); Hybride; USD 106 000 - 141 000; Plein temps

Avantages offerts par ce poste

Pension/401(k)

Private health insurance

Employee Assistance Program

Work From Anywhere

Volunteer days

Parental leave

Free Economist content

Résumé du poste

The Economist Group is seeking a commercially minded, data-driven leader to build and scale our pre-subscriber strategy: growing a high-quality registered-user audience, creating habitual engagement across web and app, and converting the right users into long-term subscribers.

Reporting directly to the Co-President of The Economist and sitting within the Marketing team, you will lead a team of two, set strategy, and work cross-functionally with Product, Editorial, Data and Growth to deliver

Qualifications

• Significant experience in pre-subscriber, registered-user lifecycle, growth or conversion within a digital subscription, membership or consumer media business
• Strong experience shaping customer journeys across web and app with CRM/personalisation tech; Salesforce Marketing Cloud is an advantage
• Data-led approach to experimentation, funnels, cohorts, audience segmentation and incremental impact
• Proven people-leadership experience across cross-functional teams

Responsabilités

• Develop and optimise lead-acquisition tactics across paid media, social media and onsite journeys using first‑party data to grow registered-user base
• Own the pre-subscriber growth strategy and activation/engagement plan to move users from registration to subscription
• Design and scale activation and habit-building programmes across articles, newsletters and video
• Partner with Product/Editorial to create distinctive registered-user experiences and capabilities
• Lead experimentation and measurement with a clear roadmap to improve engagement and conversion
• Lead a team of two and align Acquisition, Retention, Data, Tech and Creative teams

Description du poste

The Economist Group is seeking a commercially minded, data-driven leader to build and scale our pre-subscriber strategy: growing a high-quality registered-user audience, creating habitual engagement across web and app, and converting the right users into long-term subscribers.

Reporting directly to the Co-President of The Economist and sitting within the Marketing team, you will lead a team of two, set strategy, and work cross-functionally with Product, Editorial, Data and Growth to deliver