Head of Performance Marketing & Growth

Neighbor; Lehi (UT); On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Stock options

Medical, dental, and vision insurance

Generous PTO

11 paid company holidays

401(k) plan

Infant care leave

On-site gym/showers

Job summary

Neighbor is seeking a Head of Performance Marketing to own paid acquisition across the marketplace and scale revenue with efficient returns. This hands-on, player-coach role leads three paid performance leads to execute, scale, and systematize paid growth.

You'll own budgets by channel, manage ROAS and revenue targets, and partner with Data for attribution while building a scalable performance engine for a disruptive, two-sided marketplace.

Qualifications

• 5+ years of hands-on performance marketing experience at a high-growth direct-to-consumer brand or performance marketing agency.

Responsibilities

• Own paid acquisition performance end to end across renter and host demand, with direct accountability for ROAS and revenue growth.
• Stay hands-on steering our accounts: architecture, audiences, bidding, budget pacing, and optimizations.
• Set channel strategy across Meta, Google, and emerging paid platforms, scaling winners and cutting what isn't working quickly.
• Partner with our Creative team on a high-velocity testing pipeline, using performance data to define direct-response creative briefs and new personas and themes to test.
• Partner with vertical product managers on landing page and conversion testing, while running your own paid-only tests.
• Identify fatiguing ads and audiences early and keep a steady flow of fresh bets in market.
• Launch and scale CTV, remnant TV, direct mail, and other offline channels, working directly with media partners on planning and execution.
• Build testing roadmaps for new channels and prove their impact through geo holdouts, on/off tests, and incrementality reads.
• Partner with our Data team on media mix modeling and multi-touch attribution, and use the outputs to reallocate spend.
• Own the paid P&L: set and manage budgets by channel and vertical in partnership with Finance.
• Build performance forecasts, goals, and OKRs, and lead quarterly planning around seasonality so launches are ready before demand peaks.
• Deliver clear performance reporting and budget recommendations to marketing and company leadership.
• Lead and coach three paid performance leads (item storage, vehicle, and supply), raising the bar on speed, rigor, and results.
• Partner with Data on conversion tracking and dashboards so every paid channel is measured with confidence.
• Partner with Lifecycle and Sales to turn host leads generated by paid into closed supply.

Skills

Performance marketing

P&L management

Meta Ads

Analytics

Tracking & attribution

Team leadership

Bias for action

Tools

Google Ads

Conversions API

Job description

Neighbor is seeking a Head of Performance Marketing to own paid acquisition across the marketplace and scale revenue with efficient returns. This hands-on, player-coach role leads three paid performance leads to execute, scale, and systematize paid growth.

You'll own budgets by channel, manage ROAS and revenue targets, and partner with Data for attribution while building a scalable performance engine for a disruptive, two-sided marketplace.