Head of Performance Creative — Scale with Data Growth

Profiles Creative; United States; On-site; USD 120,000 - 180,000; Full time

Job summary

Profiles Creative is seeking a Head of Performance Creative to lead the creative engine for a fast-growing AI health tech business.

You will own creative strategy across Meta and Google, build and scale an in-house team, and drive testing systems that tie creative quality to CAC and revenue growth. This role focuses on high-impact, multi-market expansion including Germany and the Netherlands, with TV and other channels in scope.

Qualifications

• Proven experience leading performance creative for high-growth DTC/e-commerce or health tech brands.
• Strong understanding of Meta creative and performance-driven testing.
• Experience leading in-house creative teams and scaling processes.

Responsibilities

• Set the creative strategy, direction and quality bar across performance marketing.
• Lead and develop an in-house creative team of five, with growth plans.
• Build a world-class ideation and creative testing system grounded in performance data.
• Take paid social creative to best-in-category, improving emotional resonance and visual quality.
• Collaborate with Performance to understand CAC and translate insights into stronger creative.
• Develop a localisation playbook as business expands into Germany and the Netherlands.
• Extend the creative strategy into TV and other social channels as scale continues.

Skills

Performance marketing

Creative leadership

Team management

Data-driven

Meta Ads

A/B testing

Job description

Profiles Creative is seeking a Head of Performance Creative to lead the creative engine for a fast-growing AI health tech business.

You will own creative strategy across Meta and Google, build and scale an in-house team, and drive testing systems that tie creative quality to CAC and revenue growth. This role focuses on high-impact, multi-market expansion including Germany and the Netherlands, with TV and other channels in scope.