Head of Performance Creative

Profiles Creative; United States; On-site; USD 120,000 - 180,000; Full time

Job summary

Profiles Creative is seeking a Head of Performance Creative to lead the creative engine for a fast-growing AI health tech business.

You will own creative strategy across Meta and Google, build and scale an in-house team, and drive testing systems that tie creative quality to CAC and revenue growth. This role focuses on high-impact, multi-market expansion including Germany and the Netherlands, with TV and other channels in scope.

Qualifications

• Proven experience leading performance creative for high-growth DTC/e-commerce or health tech brands.
• Strong understanding of Meta creative and performance-driven testing.
• Experience leading in-house creative teams and scaling processes.

Responsibilities

• Set the creative strategy, direction and quality bar across performance marketing.
• Lead and develop an in-house creative team of five, with growth plans.
• Build a world-class ideation and creative testing system grounded in performance data.
• Take paid social creative to best-in-category, improving emotional resonance and visual quality.
• Collaborate with Performance to understand CAC and translate insights into stronger creative.
• Develop a localisation playbook as business expands into Germany and the Netherlands.
• Extend the creative strategy into TV and other social channels as scale continues.

Skills

Performance marketing

Creative leadership

Team management

Data-driven

Meta Ads

A/B testing

Job description

Are you a performance creative leader who wants to build the creative engine behind one of the fastest-growing AI businesses in the world?

We're partnering with a founder-led AI Health Tech scale-up that has grown from $10m to $400m ARR in just 12 months, is now serving 200,000+ patients every month and is already profitable.

The business is scaling aggressively across Europe, and they're looking for a Head of Performance Creative to take their paid creative to the next level - owning the creative direction, quality bar and ideation system behind $3m+ per month in Meta spend, alongside rapidly growing Google investment.

The Role

You'll lead the performance creative function for the company's largest UK brand, working at the intersection of creative, performance data and growth.

• Set the creative strategy, direction and quality bar across performance marketing
• Lead and develop an in-house creative team of five, with further growth planned
• Build a world-class ideation and creative testing system grounded in performance data
• Take paid social creative to best-in-category, improving both emotional resonance and visual quality
• Work closely with the Performance team to understand what is driving CAC and turn those insights into stronger creative
• Build the creative localisation playbook as the business expands into Germany and the Netherlands
• Extend the creative strategy into TV and additional social channels as the business continues to scale

What We're Looking For

• Proven experience leading performance creative for a high-growth DTC/e-commerce business
• Strong understanding of Meta creative and how to build a performance-driven creative testing framework
• Experience leading and developing an in-house creative team
• Highly data-led, with the ability to connect creative performance directly to commercial outcomes
• Strong creative judgement and a clear point of view on what makes advertising genuinely effective
• Experience operating at significant paid media scale
• International/multi-market experience would be advantageous
• Experience across healthcare, wellness, consumer subscription or similarly high-growth categories would be advantageous

Interested?

If you're looking for a high-impact performance creative leadership role, where you'll have significant spend, a talented team and the opportunity to build the creative engine behind a business scaling at extraordinary speed, we'd love to hear from you.