Growth Marketing Lead: Creative Systems & Performance

Workman Labs; New York (NY); On-site; USD 239,000 - 265,000; Full time

Job summary

OpenAI's Growth team in New York, NY is seeking a Senior marketer to own the performance creative system across paid, lifecycle, in-product, and creator channels for ChatGPT, integrating strategy, production, testing, measurement, and iteration into one scalable engine.

The role requires 8+ years in performance marketing or growth roles with a hybrid creative and analytical mindset and experience building or upgrading creative operations.

Qualifications

• 8+ years in performance marketing or growth roles with scaling results.
• Hybrid creative and analytical mindset with platform-specific knowledge.
• Experience designing or upgrading creative operations systems.
• Ability to write clear briefs for Product, Data Science, and Marketing teams.

Responsibilities

• Own the performance creative system across paid, lifecycle, in-product, and creator channels.
• Establish creative growth strategy and testing roadmap by turning priorities into testable hypotheses.
• Develop high-quality briefs with Product, Data Science, Marketing teams.
• Build feedback loops where results are documented, shared, and reused.
• Collaborate with Product and Engineering on AI-powered creative capabilities.
• Improve creative velocity while maintaining quality and test reliability.
• Lead cross-functional alignment and production pipeline health.
• Scale influencer-led performance creative through strategy and measurement.

Skills

Performance marketing

Growth strategy

Creative operations

Measurement discipline

Cross-functional collaboration

AI-powered creative

Job description

OpenAI's Growth team in New York, NY is seeking a Senior marketer to own the performance creative system across paid, lifecycle, in-product, and creator channels for ChatGPT, integrating strategy, production, testing, measurement, and iteration into one scalable engine.

The role requires 8+ years in performance marketing or growth roles with a hybrid creative and analytical mindset and experience building or upgrading creative operations.