Creative Director, Performance Marketing

Owner.com; San Francisco (CA); On-site; USD 190,000 - 200,000; Full time

Benefits offered by this job

Comprehensive health coverage

Remote-first workplace

Unlimited PTO

Job summary

A dynamic media organization in San Francisco is seeking a Creative Director for performance marketing. The ideal candidate will have over 5 years of experience and a demonstrated portfolio across multiple channels including Meta and YouTube. Responsibilities include directing creative strategies and understanding campaign impacts. This role offers a salary range of $190K–$200K USD, plus a generous equity package and comprehensive health coverage, in a remote-first workplace.

Qualifications

• 5+ years of experience in creative direction for performance marketing.
• Demonstrated portfolio of performance creative across multiple channels.
• Experience building creative testing frameworks and production pipelines.

Responsibilities

• Produce and direct creative across all paid marketing surfaces.
• Own and understand the P&L impact of ad campaigns.
• Shape the expression of the brand across channels.

Skills

Creative direction for performance marketing

Performance analytics

Data fluency

Creative testing frameworks

Full-funnel creative

AI-enabled tools

Job description

This role is based in San Francisco, California.

The impact you’ll have

• Produce and direct creative across all paid marketing surfaces (Meta, YouTube, CTV, lifecycle, CRO) with tens of millions of dollars of ad budget a year
• Own and understand the P&L impact of ad campaigns across channels: you’ll partner across teams to ensure coherence across the customer journey from ad impression to conversion and activation
• Shape the expression of Owner’s brand across channels, ensuring every asset meets Owner's brand and quality bar and creates a consistent experience
• Build and own the creative testing framework: write hooks, scripts, concepts, and briefs for each testing sprint
• Oversee the QC process for in-house and contractor creatives: Create scalable creative review processes and quality standards that maintain excellence at high volume
• Establish the organic-to-paid creative pipeline: creative feedback loops to identify top organic performers and adapt them for paid channels and vice versa
• Work with the growth team on performance analytics to track what's working and iterate on best performers

Who you’ll work with

• Report directly to the VP of Media and Chief of Staff to the CEO
• Partner closely with Growth Marketing Managers on media buying, channel strategy and execution
• Work with Design team on maintaining brand identity and consistency across all surfaces
• Manage relationships with contractors, agencies, and external creative partners

What we’re looking for

• 5+ years of experience in creative direction for performance marketing
• Demonstrated portfolio of performance creative across multiple channels (Meta, YouTube, CTV, lifecycle)
• Data fluency: build infrastructure to ingest campaign performance data and translate insights into creative direction
• Experience building creative testing frameworks and production pipelines at scale
• Comfort with full-funnel creative: ads, landing pages, email, CRO
• Bias for clear systems and documentation
• Active use of AI-enabled tools, automation, and workflows

Pay and benefits

The estimated base salary range for this role is $190K-$200K USD, plus a generous pre-IPO equity package.

Other benefits include comprehensive health coverage, remote-first workplace, unlimited PTO — plus extra fun perks!