Head of Performance Creative - DTC/eCommerce (Remote + Equity)

Visa Hunt; United States; Remote; GBP 81,000 - 126,000; Full time

Job summary

Folqs is hiring a performance creative leader to own the end-to-end creative system for D2C products. You will shape messaging, production, testing, and scaling across Meta, Google, TikTok, and advertorial funnels.

You will work directly with the founders in a fast-paced, remote environment, driving ROAS improvements, CPA reductions, and rapid iteration cycles. This is a fully remote, high-responsibility role for a hands-on operator.

Qualifications

• 4-6+ years creating performance creatives for D2C/eCommerce brands or agencies
• Hands-on paid media experience spending at least $50K/month
• Deep direct-response background and ability to turn insights into high-converting creatives
• Fluency in Meta and 1+ platform (Google/TikTok/advertorial) with $50K+/month spend
• Owned a creative pipeline end-to-end from research to performance analysis
• Strong written English; capable of writing/editing briefs and scripts
• Hands-on operator who uses AI daily to accelerate workflows
• Experience with video editors, designers and UGC creators
• Bonus: FTC compliance knowledge

Responsibilities

• Own creative strategy across platforms and testing frameworks
• Manage full funnels including landing pages, VSLs, and email sequences
• Develop research angles from reviews, surveys, and competitor ads
• Create briefs for editors, UGC creators and designers
• Write/edit scripts, headlines, and page copy
• Lead daily performance reads on ROAS, CTR, hook rate, and fatigue
• Oversee production pipeline with editors and creators
• Implement one-variable-at-a-time testing to drive wins

Skills

Performance creative

Paid media management

Direct-response marketing

AI fluency

Creative pipeline ownership

Strong written English

Fast-paced collaboration

Creative analytics tools

Tools

Motion

Foreplay

Meta Ads Library

Triple Whale

Northbeam

Job description

Folqs is hiring a performance creative leader to own the end-to-end creative system for D2C products. You will shape messaging, production, testing, and scaling across Meta, Google, TikTok, and advertorial funnels.

You will work directly with the founders in a fast-paced, remote environment, driving ROAS improvements, CPA reductions, and rapid iteration cycles. This is a fully remote, high-responsibility role for a hands-on operator.