Performance Creative Strategist – Meta & TikTok (Remote | Full-Time or Part-Time)

GroomHere; United States; Remote; GBP 33,000 - 66,000; Full time

Job summary

GroomHere is seeking a Performance Creative Strategist to scale our advertising on Meta and TikTok. The role focuses on generating high-performing ad concepts, writing hooks, and building a testing pipeline.

Remote, full-time (flexible for part-time for the right candidate) with a monthly compensation of $4,000–$8,000 plus performance bonuses. Your ideas will directly influence our ad performance and growth.

Qualifications

• Proven experience with Meta or TikTok ad creatives.
• Strong understanding of performance-driven creative.
• Ability to generate multiple ad concepts each week.
• Experience analyzing ad performance metrics.
• Experience writing UGC-style ad scripts.
• Strong written and spoken English.

Responsibilities

• Develop and refine creative strategy for Meta and TikTok ads.
• Identify winning angles and messaging.
• Develop strong hooks and testing frameworks.
• Research competitor ads and market trends.
• Collaborate with content creators to produce engaging ads.
• Prepare weekly creative briefs and oversee production.

Skills

Performance creative

Ad concepts generation

UGC script writing

English proficiency

Tools

Notion

Motion

Job description

This role is for someone obsessed with testing new hooks, angles, and ad concepts to find winning creatives.

We are looking for a Performance Creative Strategist to help scale our advertising on Meta and TikTok.

Our brand is growing quickly, and we need someone who understands how to generate high-performing ad concepts, write compelling hooks, and build a consistent creative testing pipeline.

Your ideas will directly influence our ad performance and scaling strategy.

This role is ideal for someone passionate about performance marketing, creative testing, and consumer psychology.

LOCATION:

Remote

COMPENSATION:

$4,000 – $8,000 per month + performance bonus (depending on experience).

We are primarily looking for a full-time hire, but we are open to part-time arrangements for the right candidate.

RESPONSABILITIES :

Develop and continuously refine our creative strategy for Meta and TikTok ads, including:

• identifying winning angles and messaging
• developing strong hooks
• building creative testing frameworks
• researching competitor ads and market trends

- Ad Concept Development :

Generate new ad concepts every week, including:

• hooks
• creative formats
• testing hypotheses

- UGC Script Writing :

Write high-converting UGC-style ad scripts designed for paid social.

This includes:

• hook writing
• storytelling structure
• messaging optimized for performance ads

Identify and collaborate with content creators to produce engaging ad creatives.

- Creative Production :

Prepare weekly creative briefs for editors and creators and oversee the creative process from concept to launch.

- Performance Analysis :

Analyze ad performance metrics such as CTR, CPA, ROAS, and engagement, and use insights to improve future creatives.

- Content Repurposing :

Repurpose existing videos and photos into new ad variations and creative concepts.

REQUIREMENTS :

• Proven experience working on Meta or TikTok ad creatives
• Strong understanding of performance-driven creative
• Ability to generate multiple ad concepts each week
• Experience analyzing ad performance metrics
• Experience writing UGC-style ad scripts
• Strong written and spoken English

We use tools like Notion and Motion to organize creative production.

WHY JOIN US :

• Work with a fast-growing e-commerce brand
• Performance bonuses as the brand scales
• Your creative ideas will directly impact advertising performance
• Fully remote role