Head of Partnerships & Sponsorships

DIRECTV; El Segundo (CA); Remote; USD 134,000 - 244,000; Full time

Job summary

DIRECTV is seeking a Sr. Lead of Partnerships to drive activation strategies for live events and marketing initiatives. You will oversee a team, set strategic vision, and partner with internal and external teams to deliver cohesive programs that expand brand presence and ROI.

You will lead cross-functional efforts across marketing, creative, analytics, and partnerships while managing budgets, travel, and stakeholder expectations to maximize impact and growth for DIRECTV.

Qualifications

• 5–7 years of experience in partnership management, marketing, or related field with a track record of driving activations.
• Exceptional leadership and team development skills.
• Strong analytical skills with experience in performance measurement and ROI analysis.
• Excellent communication and stakeholder management abilities.
• Ability to work collaboratively across diverse teams and functions.
• Strategic thinker with a results-oriented mindset.

Responsibilities

• Establish and communicate the strategic direction for partnership activation.
• Identify and drive large-scale sponsorship opportunities that enhance brand visibility and engagement.
• Lead development of activation programs with cross-functional teams to meet objectives.
• Refine B2C and B2B strategies balancing long-term success with short-term goals.
• Manage and activate relationships across content and third-party partners.
• Collaborate with external teams to drive earned media and extend reach.

Skills

Leadership

Strategic thinking

Analytical skills

Communication

Stakeholder management

Cross-functional collaboration

Job description

DIRECTV is seeking a Sr. Lead of Partnerships to drive activation strategies for live events and marketing initiatives. You will oversee a team, set strategic vision, and partner with internal and external teams to deliver cohesive programs that expand brand presence and ROI.

You will lead cross-functional efforts across marketing, creative, analytics, and partnerships while managing budgets, travel, and stakeholder expectations to maximize impact and growth for DIRECTV.