Director of Pricing Strategy & Revenue Growth

DIRECTV; El Segundo (CA); Remote; USD 134,000 - 244,000; Full time

Benefits offered by this job

Remote work

Job summary

DIRECTV is seeking a Director, Product Marketing – Pricing to lead pricing strategy, planning, and execution across the residential video portfolio. This newly created role will serve as the primary owner of DIRECTV’s pricing architecture and one of the company’s largest and most sensitive revenue levers.

The Director will lead a team of pricing professionals and oversee annual price increases, acquisition and rack-rate pricing, customer promotional roll-offs, new package pricing, ancillary

Qualifications

• Extensive experience in pricing strategy, revenue management, product strategy, or a related discipline, preferably within subscription, telecommunications, media, entertainment, or another recurring-revenue business.
• Demonstrated experience leading large-scale price changes from initial strategy and financial modeling through implementation and performance measurement.
• Strong understanding of subscription pricing constructs, including introductory pricing, rack rates, promotional guarantees, roll-offs, fees, discounts, and everyday pricing.
• Experience evaluating new product or package pricing and managing pricing relationships across a multi-product portfolio.
• Advanced financial modeling and business-case development skills, with a strong understanding of revenue, margin, churn, acquisition, customer lifetime value, and P&L impact.
• Ability to translate complex analyses into clear recommendations, decisions, and executive-level presentations.

Responsibilities

• Lead the strategy, modeling, recommendation, and execution of DIRECTV’s annual base price increase and acquisition price increase.
• Develop recommendations for timing, magnitude, sequencing, and customer allocation of price changes.
• Direct in-year pricing actions across the portfolio, including changes to SVODs, premium services, sports products, hardware, regional sports fees, broadcast-related charges, administrative fees, and other bill components.
• Maintain an integrated roadmap of planned customer bill changes to identify overlapping events, cumulative customer impacts, operational dependencies, and churn risks.
• Coordinate execution across Finance, Technology, Billing, Product, Marketing, Care, Sales, Legal, and Customer Communications.

Skills

Pricing strategy

Revenue management

Product strategy

Leadership

Cross-functional collaboration

Financial modeling

Education

Bachelor's degree in business, economics, finance, marketing, analytics, or related field

Advanced degree

Job description

DIRECTV is seeking a Director, Product Marketing – Pricing to lead pricing strategy, planning, and execution across the residential video portfolio. This newly created role will serve as the primary owner of DIRECTV’s pricing architecture and one of the company’s largest and most sensitive revenue levers.

The Director will lead a team of pricing professionals and oversee annual price increases, acquisition and rack-rate pricing, customer promotional roll-offs, new package pricing, ancillary