Sr. Lead, Partnerships and Sponsorships

DIRECTV; El Segundo (CA); Remote; USD 134,000 - 244,000; Full time

Job summary

DIRECTV is seeking a Sr. Lead of Partnerships to drive activation strategies for live events and marketing initiatives. You will oversee a team, set strategic vision, and partner with internal and external teams to deliver cohesive programs that expand brand presence and ROI.

You will lead cross-functional efforts across marketing, creative, analytics, and partnerships while managing budgets, travel, and stakeholder expectations to maximize impact and growth for DIRECTV.

Qualifications

• 5–7 years of experience in partnership management, marketing, or related field with a track record of driving activations.
• Exceptional leadership and team development skills.
• Strong analytical skills with experience in performance measurement and ROI analysis.
• Excellent communication and stakeholder management abilities.
• Ability to work collaboratively across diverse teams and functions.
• Strategic thinker with a results-oriented mindset.

Responsibilities

• Establish and communicate the strategic direction for partnership activation.
• Identify and drive large-scale sponsorship opportunities that enhance brand visibility and engagement.
• Lead development of activation programs with cross-functional teams to meet objectives.
• Refine B2C and B2B strategies balancing long-term success with short-term goals.
• Manage and activate relationships across content and third-party partners.
• Collaborate with external teams to drive earned media and extend reach.

Skills

Leadership

Strategic thinking

Analytical skills

Communication

Stakeholder management

Cross-functional collaboration

Job description

As the Sr. Lead of Partnerships at DIRECTV, you will lead a dynamic team dedicated to activating the DIRECTV brand through innovative strategies across a variety of live events and marketing initiatives. You will set the strategic vision for partnership activations, collaborating with internal teams to ensure a cohesive and integrated approach that drives results.

Key Responsibilities:

• Strategic Vision & Leadership:Establish and communicate the strategic direction for partnership activation, ensuring alignment with overall business objectives and customer communication plans across various departments.
• Sponsorship & Partnership Development:Identify and drive large-scale sponsorship opportunities that enhance brand visibility and engagement.
• End-to-End Activation Programs:Lead the development of comprehensive activation programs in collaboration with business, brand, creative, social media, and experiential teams to achieve targeted objectives.
• Brand Investment Vision Evolution:Work with internal teams and external agencies to refine B2C andB2B strategies, balancing long-term business success with immediate goals.
• Programmer Content and Third-Party Partner Relationship Activation:Manage and activate relationships across various content and third-party partners to enhance brand presence.
• Earned Media:Collaborate with external communications teams to drive earned media. Increase awareness through third-party partnerships to drive incremental reach beyond DIRECTV consumer and media targets.
• Customer Acquisition Strategy:Drive initiatives aimed at increasing customer acquisition and reducing churn, leveraging DIRECTV's growth strategy.
• Market Plan Alignment:Define and ensure alignment with DIRECTV marketing teams for a comprehensive go-to-market strategy that leverages partnerships as an extension of their sales channel.
• Cross-Functional Collaboration:Work closely with advanced analytics and insights teams to analyze performance metrics, monitor partnership investments, and identify areas for improvement.
• Team Leadership & Development:Coach and mentor your team to deliver exceptional performance, fostering a culture of innovation and excellence.
• Budget Management:Oversee activations to ensure they remain within budget and align with strategic goals, maximizing the effectiveness of partnership investments.
• Performance Analysis & Reporting:Present updates on key partner activations to senior leadership, highlighting insights and recommendations to inform strategy and execution. Inclusive of robust measurement plans to demonstrate the return on investment (ROI) of partnership initiatives, ensuring that goals are met and exceeded.

Qualifications:

• 5 – 7 years of proven experience in partnership management, marketing, or a related field, with a strong track record of driving successful activations.
• Exceptional leadership and team development skills.
• Strong analytical skills with experience in performance measurement and ROI analysis.
• Excellent communication and stakeholder management abilities.
• Ability to work collaboratively across diverse teams and functions.
• Strategic thinker with a results-oriented mindset.

May require a background check due to job duties requiring routine access to DIRECTV and DIRECTV customer’s proprietary data. Qualified applicants with arrest and conviction will be considered for employment in accordance with local ordinances and state law.

This role requires but is not limited to approximately 25% - 50% domestic travel.

This is a remote position that can be located anywhere in the United States, with the exception of Alaska. #LI-Remote

A career with us comes with big rewards:

DIRECTV's compensation structure is designed to be market-competitive and fully supports efforts to attract and retain employees. It is the company's policy to offer pay that is competitive with other employers in the local market. Our salary ranges are determined by role, level, and location.

The Base Salary range displayed below reflects the minimum and maximum target salary for each of DIRECTV's 4 (four) US Labor Market Zones. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

DIRECTV WAGE ZONES: $134,363 - $244,036

Low (N1): $134,363 - $201,595

Mid (N2): $141,435 - $212,205

High (N3): $155,579 - $233,426

Top (N4): $162,650 - $244,036

Please note that the salary ranges reflect base salary only and do not include bonus or benefits - when you consider all of these together, it represents a pretty impressive total compensation package.

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