Sponsorship Activation Lead — Live Events

Valid8 Financial, Inc.; New York (NY); Hybrid; USD 80,000 - 90,000; Full time

Benefits offered by this job

Equity option plan

Discretionary bonus

Job summary

Players Era is hiring a Manager, Account Activation to own the delivery of partner commitments and translate contracts into a complete inventory of deliverables. You will sequence them across our event calendar and ensure flawless execution across properties and broadcasts.

You will work with a network of partners and internal teams, leading streams from contracts to on-site activation, while maintaining quality and timing for all programs, including events in Las Vegas and NYC-area activities.

Qualifications

• 2–4 years in sponsorship activation or related field with asset delivery responsibilities.
• Experience managing production, broadcast, hospitality or game-presentation vendors.
• Deep knowledge of event marketing operations and logistics.
• Experience leading brand and creative approvals involving multiple stakeholders.
• Strong organization and attention to detail; trackers that are actually used.
• Calm, decisive and solutions‑oriented under live-event pressure.
• Excellent written and verbal communication skills; precise vendor briefs.
• Advanced Excel and PowerPoint; familiarity with PM, CRM and asset-tracking tools.
• College sports, NIL or athlete-content experience is a plus.
• Willingness to travel and work extended hours during event weeks.

Responsibilities

• Own contractual delivery: break contracts into a master asset tracker for all deliverables.
• Run the integrated activation calendar across all events and deadlines.
• Coordinate execution partners and issue clear briefs with scope and deadlines.
• Assure quality: on-site checks, brand compliance, and fulfillment verification.
• Lead approvals for partner brand usage across channels and venues.
• Capture performance data and compile recap materials for partners.
• Manage activation budgets, vendor scopes and POs with finance.
• Run on-site activation during event weeks, including load-in/out and hospitality.
• Build playbooks, templates and mentor coordinators and staff.
• Work with content/production to align timelines and asset delivery.
• Close the loop with sales and leadership; reflect proof of performance.
• Flag risks early and redeploy assets to maximize partner value.

Skills

Sponsorship activation

Project management

Vendor management

Excel

PowerPoint

CRM

Asset tracking

Communication

Attention to detail

Tools

Excel

PowerPoint

CRM

Job description

Players Era is hiring a Manager, Account Activation to own the delivery of partner commitments and translate contracts into a complete inventory of deliverables. You will sequence them across our event calendar and ensure flawless execution across properties and broadcasts.

You will work with a network of partners and internal teams, leading streams from contracts to on-site activation, while maintaining quality and timing for all programs, including events in Las Vegas and NYC-area activities.