Head of Partner Growth & Alliances

Certinia; Austin, Northern (TX, KY); Hybrid; USD 140,000 - 190,000; Full time

Job summary

Certinia seeks a seasoned Partner Marketing Director to own the partner program’s brand, enablement, events, and cross-functional demand generation. You will write compelling copy, build campaigns, and drive co-marketing with Salesforce, AWS, and other partners.

You’ll collaborate with Alliance Managers, Enablement, Events, Product Marketing, and Growth Marketing to scale partner-driven pipeline and strategic programs across regions and partners.

Qualifications

• 8+ years in partner, alliance, or channel marketing at a B2B SaaS or enterprise tech company.
• Experience running co-marketing programs with SI/reseller partners and MDF/incentive campaigns.
• Proven ability to plan and execute partner-facing events end to end with copy, registration, logistics, and on-site support.

Responsibilities

• Define partner program branding and enablement content, including pitch decks and guides.
• Lead partner events, webinars, and co-marketing campaigns with Alliance Managers and Enablement.
• Coordinate cross-functional marketing operations and partner communications across regions.

Skills

Partner marketing

Alliance marketing

Event marketing

Copywriting

Cross-functional collaboration

Program branding

PRM platforms

Campaign management

Tools

Salesforce Partner Community

Impartner

Job description

Certinia seeks a seasoned Partner Marketing Director to own the partner program’s brand, enablement, events, and cross-functional demand generation. You will write compelling copy, build campaigns, and drive co-marketing with Salesforce, AWS, and other partners.

You’ll collaborate with Alliance Managers, Enablement, Events, Product Marketing, and Growth Marketing to scale partner-driven pipeline and strategic programs across regions and partners.