Partner Marketing Director-US

Certinia; United States; On-site; USD 140,000 - 190,000; Full time

Job summary

Certinia seeks a seasoned Partner Marketing Director to own the partner program’s brand, enablement, events, and cross-functional demand generation. You will write compelling copy, build campaigns, and drive co-marketing with Salesforce, AWS, and other partners.

You’ll collaborate with Alliance Managers, Enablement, Events, Product Marketing, and Growth Marketing to scale partner-driven pipeline and strategic programs across regions and partners.

Qualifications

• 8+ years in partner, alliance, or channel marketing at a B2B SaaS or enterprise tech company.
• Experience running co-marketing programs with SI/reseller partners and MDF/incentive campaigns.
• Proven ability to plan and execute partner-facing events end to end with copy, registration, logistics, and on-site support.

Responsibilities

• Define partner program branding and enablement content, including pitch decks and guides.
• Lead partner events, webinars, and co-marketing campaigns with Alliance Managers and Enablement.
• Coordinate cross-functional marketing operations and partner communications across regions.

Skills

Partner marketing

Alliance marketing

Event marketing

Copywriting

Cross-functional collaboration

Program branding

PRM platforms

Campaign management

Tools

Salesforce Partner Community

Impartner

Job description

Certinia delivers a Services-as-a-Business platform that unifies sales, delivery, finance, and customer success on a single record — so AI has the context to act, not just advise. Founded in 2009 as a pioneer in Salesforce-native Professional Services Automation (PSA) and ERP, Certinia helps services businesses run smarter, deliver faster, and grow stronger across the entire opportunity-to-renewal lifecycle.

Veda, our AI engine, combines specialist agents and intelligent actions to execute work across the business — rules-bound where precision matters, generative where speed helps. We're proud to be recognized among the World's and America's Most Loved Workplaces, and our culture is guided by four core values: Customer Obsessed, Act & Own, Relentlessly Innovate, and Champion Each Other.

THE OPPORTUNITY

Certinia's partner ecosystem — systems integrators and strategic alliances with Salesforce and AWS — is one of our most important growth engines, already sourcing a meaningful share of company bookings. We're hiring a Partner Marketing Director to build and run the marketing function at the center of that ecosystem: the brand and content that represent our partner program, and the co-marketing engine that helps partners generate pipeline alongside us.

This is a high-visibility, hands-on role for someone who can operate at both altitudes: setting the strategy for how Certinia shows up to partners, and personally writing the copy, building the deck, or launching the campaign that brings it to life. You'll work daily with Alliance Managers, Partner Account Managers, Enablement, Events, Product Marketing, Marketing Communications, and Growth Marketing with a direct line to partner and alliance leadership.

WHAT YOU'LL OWN

Partner Program Brand & Enablement Content

You’ll define how Certinia's partner program looks, sounds, and tells its story — to partners and prospective partners alike.

• Establish and own the brand identity for the Certinia Partner Program, including giving it a name for the first time
• Maintain the Partner Program Guide and the “Why Partner with Certinia” pitch deck
• Own “Better Together” first-call decks and ongoing updates for Salesforce, AWS, and private equity partners

Partner Events & Communications

You’ll run the full calendar of programming and content built specifically for partners.

• Own event marketing for partner-facing programs such as the RKO Partner Track and EMEA Partner Day — copy, registration, logistics, and agenda planning with leadership
• Manage partner sponsorships at flagship events, including Certinia Live and Dreamforce
• Produce a recurring “to-partner” webinar series with Enablement, owning copy, registration, and logistics while Enablement owns content
• Help stand up and run Certinia's first Partner Advisory Board as partner-sourced bookings continue to grow
• Own the monthly partner newsletter, Partner Hub content, the partner directory and pages on certinia.com, and the primary Slack channel for partner-wide announcements
• Manage submission of partner win stories through Salesforce's and AWS's formal partner recognition programs

Partner & Alliance Co-Marketing (Demand Generation)

You’ll build the programs that turn partner relationships into pipeline.

• Author and maintain a self-service Partner Marketing Playbook and campaign kits for SI Growth and Select partners
• Run a Slack-based self-service co-marketing channel for partners without dedicated marketing support
• Own high-touch co-marketing for Certinia's Premier SI partners — planning sessions, event support, co-branded collateral, and joint business planning alongside Partner Account Managers
• Own the marketing side of the Salesforce alliance — partnering with Alliance Managers across regions on the Joint Business Plan, co-marketing activations, and presence at events like TDX, Dreamforce, and World Tours
• Own AWS alliance marketing, including asset creation and full utilization of MDF and partner incentive programs
• Support private equity partner marketing through close collaboration with regional Field Marketing

Cross-Functional Partner Marketing Operations

You’ll be the connective tissue between partner marketing and the rest of the business.

• Coordinate partner-specific sales plays (emails, decks, one-pagers) with Partner Ops and Partner leadership
• Manage the partner press release process with Marketing Communications and Partner/Alliance leadershipli>
• Own partner-facing content on certinia.com in partnership with Web and Product Marketing
• Help evaluate and potentially build a future Partner Marketplace, supporting both ISV go-to-market and customer discovery of partner solutions

WHAT YOU'LL BRING

• 8+ years in partner, alliance, or channel marketing at a B2B SaaS or enterprise technology company, with experience owning relationships in a hyperscaler or platform ecosystem (Salesforce, AWS, Microsoft, or similar) strongly preferred
• Track record running co-marketing programs with systems integrator or reseller partners, including MDF- or incentive-funded campaigns
• Proven ability to plan and execute partner-facing events end to end — copy, registration, logistics, and on-site experience
• Excellent written and verbal communication skills, with comfort owning copy and creative from concept through production
• Strong cross-functional collaborator, able to align Alliance Managers, Enablement, Events, Product Marketing, and Marketing Communications around shared programs
• A builder's mindset — as comfortable establishing something that doesn't exist yet (a program brand, an advisory board, a marketplace strategy) as running something established
• Familiarity with PRM platforms (e.g., Impartner, Salesforce Partner Community) and core partner metrics such as sourced and influenced ARR
• Highly organized self-starter who can manage a high volume of concurrent workstreams and stakeholders without losing quality or momentum

WHY CERTINIA

At Certinia, we put our customers first, take ownership of our work, practice continuous innovation, and support each other in building an inclusive and collaborative workplace. We're proud to have been recognized among the World's and America's Most Loved Workplaces, with awards spanning Best Career Growth, Best Leadership Teams, and Best Company Outlook.

Certinia is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other legally protected status.

Equal Opportunity Employer
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