Senior Salesforce Partner Marketing Lead

Copado; New Orleans (LA); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

Competitive salary

Health, dental, and vision insurance

401(k) Plan

Paid Time Off

Wellness Perks

Job summary

Copado is seeking a strategic Senior Salesforce Partner Marketing Manager to drive high-impact partner marketing across the Salesforce ecosystem. You will partner with Alliances, Product Marketing, Demand Generation, and Sales to translate joint value into compelling campaigns.

In this role, you will own the Better Together narrative, build multi-channel programs, and ensure activities align with pipeline goals while delivering measurable growth.

Qualifications

• 4–6+ years in B2B partner marketing, SaaS.
• Ability to translate complex tech into executive-ready messaging.
• Proven ability to lead cross-functional initiatives.
• Strong written, verbal, and interpersonal communication skills.

Responsibilities

• Develop and execute integrated partner marketing programs across sell-to, sell-through, and sell-with motions in the Salesforce ecosystem.
• Own and evolve Copado’s Salesforce “Better Together” value proposition and narrative.
• Translate alliance priorities into co-branded marketing campaigns, content, and events.
• Lead multi-channel campaigns for partner summits, Salesforce World Tours, and Dreamforce.
• Partner with teams to build enablement assets like battlecards and solution briefs.
• Manage Salesforce-focused webpages, landing pages, newsletters, and communications.
• Establish workback plans, accountability, and execution rhythms.
• Align partner marketing activity with pipeline goals and track results for leadership updates.

Skills

Partner marketing

B2B marketing

SaaS

Strategic thinking

Cross-functional leadership

Executive communication

Tools

Salesforce CRM

Pardot/Account Engagement

Campaign management tools

Job description

Copado is seeking a strategic Senior Salesforce Partner Marketing Manager to drive high-impact partner marketing across the Salesforce ecosystem. You will partner with Alliances, Product Marketing, Demand Generation, and Sales to translate joint value into compelling campaigns.

In this role, you will own the Better Together narrative, build multi-channel programs, and ensure activities align with pipeline goals while delivering measurable growth.