Head of Paid Social & Growth Strategy

News Corporation; New York (NY); Híbrido; USD 95 000 - 110 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Health benefits

Retirement plan

On-site in NYC newsroom

Resumo da oferta

The New York Post, part of News Corporation, is hiring a full-time Director of Paid Social to lead our paid social strategy and collaborate with video, design, marketing and product teams. This on-site role in New York involves guiding campaigns across Meta, TikTok, YouTube, LinkedIn, Snapchat and X, building dashboards, and driving audience growth and revenue.

You will mentor a team, develop end-to-end paid social programs, and align paid efforts with editorial and sales for maximum impact,

Qualificações

• 4+ years of paid social, paid media, or related experience with hands-on campaign management.
• 1–2+ years experience managing or leading a team.
• Deep knowledge of paid social platforms including Meta, TikTok, YouTube, LinkedIn, Snapchat and X.
• Experience developing end‑to‑end paid social strategies with planning, activation, optimization and reporting.
• Strong understanding of audience development, budgeting, bidding, pacing and optimization.
• Proven ability to build dashboards and reports for senior stakeholders.
• Excellent cross‑functional collaboration with editorial, sales, marketing, product and design.

Responsabilidades

• Own the paid social strategy across The New York Post's portfolio as SME for planning, activation, optimization and measurement.
• Lead and mentor a team, establishing scalable workflows and best practices.
• Develop end-to-end paid social strategies to grow audience, engagement, traffic, content reach and revenue.
• Manage campaigns across Meta, TikTok, YouTube, LinkedIn, Snapchat and X, adapting to platform updates.
• Partner with stakeholders to connect paid and organic strategies and drive monetization.
• Collaborate on cohesive campaigns with Sales, Brand Partnerships, marketing, product, design and video teams.
• Build dashboards, monitor KPIs, and identify opportunities to improve results.
• Test new platforms, formats and targeting, acting as trend spotter in social ecosystem.
• Educate stakeholders on paid social capabilities while balancing strategy with hands-on execution.

Conhecimentos

Paid social strategy

Team leadership

Analytics & dashboards

Cross-functional collaboration

Platform expertise (Meta, TikTok, Youb

Descrição da oferta de emprego

The New York Post, part of News Corporation, is hiring a full-time Director of Paid Social to lead our paid social strategy and collaborate with video, design, marketing and product teams. This on-site role in New York involves guiding campaigns across Meta, TikTok, YouTube, LinkedIn, Snapchat and X, building dashboards, and driving audience growth and revenue.

You will mentor a team, develop end-to-end paid social programs, and align paid efforts with editorial and sales for maximum impact,