Director, Paid Social

New York Post; New York (NY); On-site; USD 95,000 - 110,000; Full time

Job summary

The New York Post is seeking a full-time Director, Paid Social to lead our paid social strategy and drive audience, engagement, and revenue across Meta, TikTok, YouTube, LinkedIn, Snapchat, and X. You will mentor a team, partner with editorial, sales, and product teams, and build dashboards to measure performance in a fast-paced newsroom environment.

Reporting to the Senior Director of Social Media, you will own initiatives from planning through optimization, stay ahead of platform changes, and

Qualifications

• 4+ years of paid social experience with hands-on campaign management.
• 1–2+ years of people leadership or team management.
• Deep knowledge of major paid social platforms and ad products.
• Experience building dashboards and reporting to senior stakeholders.
• Experience in a publisher, media company, or fast-paced digital environment is valued.

Responsibilities

• Own the paid social strategy across the portfolio and act as internal expert.
• Lead and mentor a team, establishing scalable workflows and best practices.
• Develop end-to-end paid social strategies to grow audience, engagement, traffic, and revenue.
• Manage campaigns across Meta, TikTok, YouTube, LinkedIn, Snapchat, and X.
• Partner with editorial, sales, brand partnerships, marketing, product, and video teams.
• Collaborate to connect paid and organic strategy for monetization.
• Provide data-driven recommendations and drive optimization.
• Build dashboards, KPIs, and reporting for stakeholders.
• Identify new platforms, formats, targeting strategies and techniques.

Skills

Paid social strategy

Team leadership

Analytics

Cross-functional collaboration

Dashboard reporting

Communication

People management

Tools

Meta/Facebook/Instagram

TikTok

YouTube

LinkedIn

Snapchat

X

Job description

The New York Post provides readers with the best in News, Sports, Pop Culture, Fashion and Entertainment – with signature wit, irreverence and authority averaging 90 million unique viewers a month. Over the past 225 years, The Post has evolved into a multi-platform media company spanning print, digital, video, audio, app, television and commerce.

The New York Post is seeking a full-time Director, Paid Social to help lead the paid social strategy and play a pivotal role in growing the business. You will collaborate closely with video, design, marketing, and product teams to ensure a cohesive and engaging experience for our followers.

Reporting to the Senior Director of Social Media, you will have a significant impact on the success of brand partnerships, sponsorship opportunities and paid social across the business.

Job Responsibilities:

• Own the paid social strategy across The New York Post's portfolio, serving as the internal subject matter expert across planning, activation, optimization, measurement, and emerging opportunities.
• Lead and mentor a team of paid social professionals, providing direction and coaching while establishing scalable workflows, processes, and best practices.
• Develop and execute end-to-end paid social strategies that grow audience, engagement, traffic, content reach, and revenue, while aligning with broader company objectives.
• Manage and optimize campaigns across Meta (Facebook/Instagram), TikTok, YouTube, LinkedIn, Snapchat, and X, staying ahead of platform updates, new products, and emerging capabilities.
• Partner with the Senior Director of Social Media, editorial, and social teams to connect paid and organic strategy, identify high-potential content, and drive audience growth and monetization.
• Collaborate with Sales, Brand Partnerships, marketing, product, design, and video teams to develop cohesive paid-social campaigns, sponsorship solutions, and advertiser programs.
• Serve as a strategic partner to internal stakeholders, using platform expertise, audience insights, performance data, and reporting to make recommendations and drive optimization.
• Build and maintain performance dashboards, reporting frameworks, and KPIs while monitoring campaign pacing and identifying opportunities to improve results.
• Identify and test new platforms, formats, targeting strategies, tools, and optimization techniques, acting as an internal trend spotter across the evolving social ecosystem.
• Educate stakeholders on paid social capabilities and best practices while balancing strategic thinking with hands-on execution in a fast-paced, 24/7 media environment.

What We’re Looking For:

• 4+ years of experience in paid social, paid media, digital media, or a related field, with significant hands-on campaign management and optimization experience.
• 1–2+ years of experience managing, mentoring, or leading a team.
• Deep knowledge of paid social platforms, including Meta/Facebook/Instagram, TikTok, YouTube, LinkedIn, Snapchat, and X.
• Demonstrated experience developing and executing paid social strategies across planning, activation, optimization, measurement, and reporting.
• Strong understanding of paid social fundamentals, including audience development, campaign structure, bidding, pacing, budget management, creative formats, targeting, and optimization.
• Strong analytical skills with the ability to translate complex data into clear insights and actionable recommendations, including experience building dashboards and reporting to senior stakeholders.
• Excellent cross-functional collaboration and communication skills, with experience partnering across editorial, sales, marketing, product, design, video, and social teams.
• Experience in a publisher, media company, agency, entertainment organization, or other fast-paced digital environment is highly valued, along with an understanding of the relationship between content, audience growth, paid media, and revenue.
• Highly organized, proactive, and adaptable, with the ability to manage multiple priorities and identify opportunities in a fast-moving environment.
• Experience with photo/video editing, social content creation, writing, or copy-editing is a plus.
• Must be flexible around occasional weekend and holiday work based on the needs of a 24/7 media organization.

Note: This role will be on-site five days per week in our New York newsroom. The schedule for this role is Mon-Fri, 9am-5pm EST.

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic. EEO/Disabled/Vets

Reasonable Accommodation

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Base Pay Range: $95,000 - $110,000 + bonus

We’re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors.

For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.

For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.