Director, Paid Social

Storyful; New York (NY); Hybrid; USD 95,000 - 110,000; Full time

Job summary

The New York Post is seeking a full-time Director, Paid Social to lead the paid social strategy and drive audience growth, engagement, and revenue. You will collaborate with video, design, marketing, and product teams to ensure a cohesive experience for our followers.

Reporting to the Senior Director of Social Media, you will mentor a team, build scalable workflows, and optimize campaigns across Meta, TikTok, YouTube, LinkedIn, Snapchat, and X.

Qualifications

• 4+ years of paid social or related experience with hands-on campaign management.
• 1–2+ years of leading a team.
• Deep knowledge of Meta/Facebook/Instagram, TikTok, YouTube, LinkedIn, Snapchat, and X.
• Strong analytical skills with dashboards and senior stakeholder reporting.
• Excellent cross-functional collaboration across editorial, sales, marketing, product, design, video, and social teams.
• Highly organized, proactive, and able to manage multiple priorities in a fast-paced environment.
• Experience with photo/video editing or social content creation is a plus.

Responsibilities

• Own the paid social strategy across The New York Post’s portfolio, serving as the internal subject matter expert.
• Lead and mentor a team of paid social professionals with scalable workflows and best practices.
• Develop end-to-end paid social strategies that grow audience, engagement, traffic, and revenue.
• Manage and optimize campaigns across Meta, TikTok, YouTube, LinkedIn, Snapchat, and X.
• Partner with editorial and social teams to connect paid and organic strategy and drive monetization.
• Collaborate with Sales and Brand Partnerships to develop cohesive paid-social campaigns and advertiser programs.
• Act as a strategic partner to stakeholders using data and reporting to drive optimization.
• Build and maintain dashboards, reporting frameworks, and KPIs; monitor pacing.
• Identify new platforms, formats, and targeting strategies and test them.
• Educate stakeholders on paid social capabilities while balancing strategy with hands-on execution.

Skills

Campaign management

Team leadership

Platform knowledge

Analytics & dashboards

Cross-functional collaboration

Organization & prioritization

Content editing/creation

Job description

Job Description

The New York Post provides readers with the best in News, Sports, Pop Culture, Fashion and Entertainment – with signature wit, irreverence and authority averaging 90 million unique viewers a month.

Over the past 225 years, The Post has evolved into a multi‑platform media company spanning print, digital, video, audio, app, television and commerce.

The New York Post is seeking a full‑time Director, Paid Social to help lead the paid social strategy and play a pivotal role in growing the business.

You will collaborate closely with video, design, marketing, and product teams to ensure a cohesive and engaging experience for our followers.

Reporting to the Senior Director of Social Media, you will have a significant impact on the success of brand partnerships, sponsorship opportunities and paid social across the business.

Job Responsibilities

• Own the paid social strategy across The New York Post's portfolio, serving as the internal subject matter expert across planning, activation, optimization, measurement, and emerging opportunities.


• Lead and mentor a team of paid social professionals, providing direction and coaching while establishing scalable workflows, processes, and best practices.


• Develop and execute end‑to‑end paid social strategies that grow audience, engagement, traffic, content reach, and revenue, while aligning with broader company objectives.


• Manage and optimize campaigns across Meta (Facebook/Instagram), TikTok, YouTube, LinkedIn, Snapchat, and X, staying ahead of platform updates, new products, and emerging capabilities.


• Partner with the Senior Director of Social Media, editorial, and social teams to connect paid and organic strategy, identify high‑potential content, and drive audience growth and monetization.


• Collaborate with Sales, Brand Partnerships, marketing, product, design, and video teams to develop cohesive paid‑social campaigns, sponsorship solutions, and advertiser programs.


• Serve as a strategic partner to internal stakeholders, using platform expertise, audience insights, performance data, and reporting to make recommendations and drive optimization.


• Build and maintain performance dashboards, reporting frameworks, and KPIs while monitoring campaign pacing and identifying opportunities to improve results.


• Identify and test new platforms, formats, targeting strategies, tools, and optimization techniques, acting as an internal trend spotter across the evolving social ecosystem.


• Educate stakeholders on paid social capabilities and best practices while balancing strategic thinking with hands‑on execution in a fast‑paced, 24/7 media environment.

What We’re Looking For

• 4+ years of experience in paid social, paid media, digital media, or a related field, with significant hands‑on campaign management and optimization experience.


• 1–2+ years of experience managing, mentoring, or leading a team.


• Deep knowledge of paid social platforms, including Meta/Facebook/Instagram, TikTok, YouTube, LinkedIn, Snapchat, and X.


• Demonstrated experience developing and executing paid social strategies across planning, activation, optimization, measurement, and reporting.


• Strong understanding of paid social fundamentals, including audience development, campaign structure, bidding, pacing, budget management, creative formats, targeting, and optimization.


• Strong analytical skills with the ability to translate complex data into clear insights and actionable recommendations, including experience building dashboards and reporting to senior stakeholders.


• Excellent cross‑functional collaboration and communication skills, with experience partnering across editorial, sales, marketing, product, design, video, and social teams.


• Experience in a publisher, media company, agency, entertainment organization, or other fast‑paced digital environment is highly valued, along with an understanding of the relationship between content, audience growth, paid media, and revenue.


• Highly organized, proactive, and adaptable, with the ability to manage multiple priorities and identify opportunities in a fast‑moving environment.


• Experience with photo/video editing, social content creation, writing, or copy‑editing is a plus.


• Must be flexible around occasional weekend and holiday work based on the needs of a 24/7 media organization.

Note: This role will be on‑site five days per week in our New York newsroom. The schedule for this role is Mon‑Fri, 9am-5pm EST.

Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic.

EEO/Disabled/Vets Reasonable Accommodation

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Base Pay Range: $95,000 - $110,000 + bonus

We’re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors. For bonus‑eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions. For benefits‑eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.

New York Post Media Group is home to the oldest continuously‑published daily newspaper in the United States, The New York Post, founded by Alexander Hamilton in 1801. Its portfolio also houses some of the nation’s premier digital destinations for news, sports and entertainment, including The California Post and fabled Page Six gossip column, a world leader in breaking celebrity news that has evolved into its own iconic and powerful brand.