Paid Social Growth Director

Storyful; New York; On-site; USD 95,000 - 110,000; Full time

Job summary

The New York Post is hiring a Director of Paid Social to lead the strategy and grow audience, engagement, and revenue across our paid social programs. You will manage a team, optimize campaigns on Meta, TikTok, YouTube, LinkedIn, Snapchat, and X, and collaborate with editorial, sales, marketing, product, design, and video teams in a fast-paced newsroom environment.

Reporting to the Senior Director of Social Media, you will build scalable workflows, develop end-to-end paid social strategies, and

Qualifications

• 4+ years of experience in paid social, paid media, digital media, or a related field.
• 1–2+ years of experience managing, mentoring, or leading a team.
• Deep knowledge of paid social platforms including Meta, TikTok, YouTube, LinkedIn, Snapchat, and X.
• Experience developing and executing paid social strategies across planning, activation, optimization, measurement, and reporting.

Responsibilities

• Own the paid social strategy across The New York Post's portfolio.
• Lead and mentor a team of paid social professionals and establish scalable workflows.
• Develop end-to-end paid social strategies to grow audience, engagement, and revenue.
• Manage campaigns across Meta, TikTok, YouTube, LinkedIn, Snapchat, and X.
• Collaborate with editorial, social, sales, marketing, product, design, and video teams.
• Build dashboards, reporting frameworks, and KPIs to monitor performance.

Skills

Paid social

Team leadership

Analytics

Cross-functional collaboration

Dashboard reporting

Tools

Facebook/Meta Ads Manager

TikTok Ads

YouTube Ads

LinkedIn Ads

X Ads

Job description

The New York Post is hiring a Director of Paid Social to lead the strategy and grow audience, engagement, and revenue across our paid social programs. You will manage a team, optimize campaigns on Meta, TikTok, YouTube, LinkedIn, Snapchat, and X, and collaborate with editorial, sales, marketing, product, design, and video teams in a fast-paced newsroom environment.

Reporting to the Senior Director of Social Media, you will build scalable workflows, develop end-to-end paid social strategies, and