Director, Paid Social

News Corporation; Northern, New York (KY, NY); Hybrid; USD 95,000 - 110,000; Full time

Benefits offered by this job

Health benefits

Retirement plan

On-site in NYC newsroom

Job summary

The New York Post, part of News Corporation, is hiring a full-time Director of Paid Social to lead our paid social strategy and collaborate with video, design, marketing and product teams. This on-site role in New York involves guiding campaigns across Meta, TikTok, YouTube, LinkedIn, Snapchat and X, building dashboards, and driving audience growth and revenue.

You will mentor a team, develop end-to-end paid social programs, and align paid efforts with editorial and sales for maximum impact,

Qualifications

• 4+ years of paid social, paid media, or related experience with hands-on campaign management.
• 1–2+ years experience managing or leading a team.
• Deep knowledge of paid social platforms including Meta, TikTok, YouTube, LinkedIn, Snapchat and X.
• Experience developing end‑to‑end paid social strategies with planning, activation, optimization and reporting.
• Strong understanding of audience development, budgeting, bidding, pacing and optimization.
• Proven ability to build dashboards and reports for senior stakeholders.
• Excellent cross‑functional collaboration with editorial, sales, marketing, product and design.

Responsibilities

• Own the paid social strategy across The New York Post's portfolio as SME for planning, activation, optimization and measurement.
• Lead and mentor a team, establishing scalable workflows and best practices.
• Develop end-to-end paid social strategies to grow audience, engagement, traffic, content reach and revenue.
• Manage campaigns across Meta, TikTok, YouTube, LinkedIn, Snapchat and X, adapting to platform updates.
• Partner with stakeholders to connect paid and organic strategies and drive monetization.
• Collaborate on cohesive campaigns with Sales, Brand Partnerships, marketing, product, design and video teams.
• Build dashboards, monitor KPIs, and identify opportunities to improve results.
• Test new platforms, formats and targeting, acting as trend spotter in social ecosystem.
• Educate stakeholders on paid social capabilities while balancing strategy with hands-on execution.

Skills

Paid social strategy

Team leadership

Analytics & dashboards

Cross-functional collaboration

Platform expertise (Meta, TikTok, Youb

Job description

NYC - 1211 Ave of the Americas

Full time

Job Description

The New York Post provides readers with the best in News, Sports, Pop Culture, Fashion and Entertainment – with signature wit, irreverence and authority averaging 90 million unique viewers a month. Over the past 225 years, The Post has evolved into a multi-platform media company spanning print, digital, video, audio, app, television and commerce.

The New York Post is seeking a full-time Director, Paid Social to help lead the paid social strategy and play a pivotal role in growing the business. You will collaborate closely with video, design, marketing, and product teams to ensure a cohesive and engaging experience for our followers.

Reporting to the Senior Director of Social Media, you will have a significant impact on the success of brand partnerships, sponsorship opportunities and paid social across the business.

Job Responsibilities

• Own the paid social strategy across The New York Post's portfolio, serving as the internal subject matter expert across planning, activation, optimization, measurement, and emerging opportunities.

• Lead and mentor a team of paid social professionals, providing direction and coaching while establishing scalable workflows, processes, and best practices.

• Develop and execute end-to-end paid social strategies that grow audience, engagement, traffic, content reach, and revenue, while aligning with broader company objectives.

• Manage and optimize campaigns across Meta (Facebook/Instagram), TikTok, YouTube, LinkedIn, Snapchat, and X, staying ahead of platform updates, new products, and emerging capabilities.

• Partner with the Senior Director of Social Media, editorial, and social teams to connect paid and organic strategy, identify high-potential content, and drive audience growth and monetization.

• Collaborate with Sales, Brand Partnerships, marketing, product, design, and video teams to develop cohesive paid-social campaigns, sponsorship solutions, and advertiser programs.

• Serve as a strategic partner to internal stakeholders, using platform expertise, audience insights, performance data, and reporting to make recommendations and drive optimization.

• Build and maintain performance dashboards, reporting frameworks, and KPIs while monitoring campaign pacing and identifying opportunities to improve results.

• Identify and test new platforms, formats, targeting strategies, tools, and optimization techniques, acting as an internal trend spotter across the evolving social ecosystem.

• Educate stakeholders on paid social capabilities and best practices while balancing strategic thinking with hands‑on execution in a fast‑paced, 24/7 media environment.

What We’re Looking For

• 4+ years of experience in paid social, paid media, digital media, or a related field, with significant hands‑on campaign management and optimization experience.

• 1–2+ years of experience managing, mentoring, or leading a team.

• Deep knowledge of paid social platforms, including Meta/Facebook/Instagram, TikTok, YouTube, LinkedIn, Snapchat, and X.

• Demonstrated experience developing and executing paid social strategies across planning, activation, optimization, measurement, and reporting.

• Strong understanding of paid social fundamentals, including audience development, campaign structure, bidding, pacing, budget management, creative formats, targeting, and optimization.

• Strong analytical skills with the ability to translate complex data into clear insights and actionable recommendations, including experience building dashboards and reporting to senior stakeholders.

• Excellent cross‑functional collaboration and communication skills, with experience partnering across editorial, sales, marketing, product, design, video, and social teams.

• Experience in a publisher, media company, agency, entertainment organization, or other fast‑paced digital environment is highly valued, along with an understanding of the relationship between content, audience growth, paid media, and revenue.

• Highly organized, proactive, and adaptable, with the ability to manage multiple priorities and identify opportunities in a fast‑moving environment.

• Experience with photo/video editing, social content creation, writing, or copy‑editing is a plus.

• Must be flexible around occasional weekend and holiday work based on the needs of a 24/7 media organization.

Note: This role will be on‑site five days per week in our New York newsroom. The schedule for this role is Mon‑Fri, 9am‑5pm EST.

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic. EEO/Disabled/Vets

Reasonable Accommodation

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Base Pay Range: $95,000 - $110,000 + bonus

We’re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors.

For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.

For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.

New York Post Media Group is home to the oldest continuously-published daily newspaper in the United States, The New York Post, founded by Alexander Hamilton in 1801. Its portfolio also houses some of the nation's premier digital destinations for news, sports and entertainment, including The California Post and fabled Page Six gossip column, a world leader in breaking celebrity news that has evolved into its own iconic and powerful brand. The Post Digital Network is composed of the flagship NYPost.com, TheCaliforniaPost.com, PageSix.com, including Page Six Style, and Decider.com, covering streaming television and movies. The New York Post Media Group is owned by News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).

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