Head of Paid Media

24 Seven Talent; Houston (TX); On-site; USD 140,000 - 230,000; Full time

Job summary

24 Seven Talent is seeking a Head of Paid Media to lead the development, execution, and optimization of paid media strategies across digital, social, search, display, and video. The role drives alignment with business objectives, works with internal teams, and guides agency partners to deliver measurable results.

The ideal candidate brings deep channel expertise, strong analytics, creative problem-solving, and a collaborative approach to leading a high-performance paid media function within a

Qualifications

• Significant experience in paid media, digital advertising, performance marketing, or integrated media planning.

Responsibilities

• Develop and execute paid media strategies aligned with marketing objectives and audience priorities.
• Oversee media planning and activation across paid search, paid social, display, video, and other channels.
• Translate business goals into media plans, audience strategies, channel recommendations, and investment priorities.
• Establish campaign objectives, KPIs, and measurement approaches to evaluate success.
• Manage budgets and agency partnerships to ensure campaigns meet objectives and optimize spend.
• Lead and develop a team of paid media professionals and foster collaboration with internal teams.

Skills

Paid media strategy

Campaign optimization

Budget management

Agency management

Team leadership

Analytics

Job description

The Head of Paid Media leads the development, execution, and optimization of paid media strategies that support business objectives, strengthen brand presence, and deliver measurable results. This role oversees paid media planning and performance across digital, social, search, display, video, and other relevant channels.

Combining strategic thinking with hands-on campaign leadership, this individual translates marketing objectives into effective media plans, manages agency partnerships and media investments, and uses performance insights to continuously improve campaign effectiveness. Working closely with internal marketing, creative, and cross-functional teams, the Head of Paid Media ensures campaigns reach the right audiences through effective channel strategies, compelling creative, and data-driven decision-making.

The ideal candidate is an experienced paid media leader who brings strong channel expertise, analytical skills, creative problem-solving abilities, and a collaborative approach to team and agency management.

Key Responsibilities

Lead Paid Media Strategy and Planning

• Develop and execute paid media strategies that align with marketing objectives, campaign priorities, and target audiences.
• Oversee media planning and activation across paid search, paid social, display, video, and other relevant advertising channels.
• Translate business and campaign goals into media plans, audience strategies, channel recommendations, and investment priorities.
• Recommend channel mix and budget allocation to maximize audience reach, engagement, and campaign performance.
• Identify emerging platforms, advertising opportunities, and industry trends to strengthen media strategies.

Manage Campaign Performance and Optimization

• Oversee campaign execution, optimization, and performance across paid media channels.
• Establish campaign objectives, key performance indicators (KPIs), and measurement approaches to evaluate success.
• Analyze campaign data and audience insights to identify opportunities for improved targeting, engagement, efficiency, and return on investment.
• Implement testing strategies across creative, audience segments, placements, and channel mix to improve results.
• Monitor campaign performance and proactively recommend adjustments to budgets, targeting, and media tactics.
• Prepare performance reports and share actionable insights and recommendations with internal stakeholders.

Manage Media Budgets and Agency Partnerships

• Manage paid media budgets and investment allocation across campaigns and channels.
• Partner with external agencies and platform representatives on media planning, campaign execution, optimization, and reporting.
• Provide strategic direction and feedback to agency partners to ensure campaigns meet objectives and performance expectations.
• Monitor agency performance, deliverables, and spending to ensure accountability and effective use of media investments.
• Build strong working relationships with internal stakeholders, agencies, and channel partners to support successful campaign delivery.

Partner on Creative and Campaign Development

• Collaborate with creative, marketing, and communications teams to develop effective, audience-focused campaigns.
• Ensure media strategies, creative assets, messaging, and targeting work together to support campaign objectives.
• Provide media and audience insights to inform creative development and campaign planning.
• Evaluate creative performance and identify opportunities to improve engagement and effectiveness.
• Encourage testing, experimentation, and new approaches to reaching and engaging priority audiences.

Lead and Develop the Team

• Manage, coach, and develop a team of paid media, campaign, or marketing professionals.
• Establish team priorities, performance expectations, and workflows to support effective campaign execution.
• Allocate resources and manage workloads across campaigns and ongoing initiatives.
• Provide guidance on media strategy, campaign optimization, and performance analysis.
• Foster a collaborative, accountable, and results-oriented team environment.

Improve Media Effectiveness and Processes

• Establish consistent processes for media planning, campaign execution, performance tracking, and reporting.
• Identify opportunities to improve campaign efficiency, operational workflows, and media investment decisions.
• Stay current on paid media platforms, advertising technologies, measurement practices, and industry best practices.
• Share campaign learnings and recommendations to strengthen future planning and performance.
• Support the adoption of new tools, technologies, and approaches that improve paid media effectiveness.

Qualifications

• Significant experience in paid media, digital advertising, performance marketing, or integrated media planning.
• Strong knowledge of paid media channels, including paid search, paid social, display, and video advertising.
• Experience developing media strategies, managing budgets, and optimizing campaigns against performance goals.
• Demonstrated ability to analyze campaign data, interpret performance metrics, and translate insights into actionable recommendations.
• Experience managing external agencies and collaborating with cross-functional marketing and creative teams.
• Previous experience managing, mentoring, or developing team members.
• Strong understanding of audience targeting, media measurement, campaign attribution, and performance optimization.
• Excellent communication, presentation, project management, and stakeholder relationship skills.
• Ability to balance strategic planning with hands-on campaign oversight in a fast-paced environment.
• A collaborative mindset, strong attention to detail, and a passion for effective media strategy and measurable results.