Paid Media Manager

Recruit CRM; Town of Mansfield (NY); Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

Competitive salary

Full-time, Mon-Fri 9:00-5:30

Hybrid with 4 days on-site, 1 day WFH

Free on-site parking

Comprehensive employee benefits

Job summary

Recruit CRM is seeking a paid media advertising specialist to drive campaigns across Google, Meta, LinkedIn and TikTok for large high-street brand clients. You will own full-funnel strategies, focusing on customer behavior to increase awareness and drive traffic or sales.

The role requires experience in paid media strategy, campaign planning, execution and data insights, with ability to work quickly with major global brands and manage large budgets. Hybrid on-site and WFH pattern offered.

Qualifications

• Extensive paid social experience, agency preferred with in-house added advantage.
• Proven ability to plan and execute multi-channel campaigns across PPC and social.
• Strong data analysis and reporting, delivering actionable insights.

Responsibilities

• Lead paid media campaigns for clients across multiple channels with end-to-end ownership.
• Develop full-funnel strategies to drive ROAS and awareness.
• Test and optimise channels, audiences, bidding, creative and copy.
• Monitor market trends, perform competitor analysis, generate insights.
• Continuously optimise campaigns and report to clients with clear findings.
• Act as the paid media lead and share best practices across the company.
• Collaborate with Head of Digital to grow current and attract new clients.
• Build strong relationships with key paid media platforms.

Skills

Paid social

Campaign planning

Performance marketing

Data-driven

Client service

Budget management

Cross-channel

Communication

Job description

Our client, an innovative full-service agency, is looking for a paid media advertising specialist to work across a range of coveted large high street brand clients. This role will play a pivotal part in the digital team, working with clients' paid media strategies on Google platforms, Meta Platforms, LinkedIn and TikTok. The ideal candidate will lead on delivering full-funnel strategies that focus on customer behaviour, increasing awareness among the target audiences, and help drive traffic and/or sales.

Experience and expertise in paid media strategy, campaign planning, execution and data & insights are a must. Clients are B2C also B2B and B2B2C, so knowledge of tactics suited to top-of-funnel awareness vs demand-gen is important. You'll need to be confident in working at speed with major global brands, have experience in handling large budgets, and uphold an exceptional level of client service.

• Competitive salary
• Full-time, Monday to Friday, 9:00am - 5:30pm
• Hybrid working pattern; ideally 4 days on-site and 1 day WFH
• Free on-site parking
• Comprehensive employee benefits package

Key responsibilities:

• Leading paid media campaigns for clients, across multiple channels and working to varied full-funnel objectives. This would be end-to-end from conception and strategy through to objective definition, execution, user journey definition, tracking and reporting
• Produce campaign and creative ideas that drive performance and deliver ROAS
• Test and optimise channels, audiences, bidding strategies, creative and copy
• Stay on top of campaign and market trends, perform competitor analysis and develop campaign insights
• Continuous optimisation of campaigns, feeding back on what these are, delivering insight to the client
• Being the spearhead of paid media across the company and educating on best practice, keeping up-to-date with the latest trends and releases for major platforms
• Working closely with Head of Digital to unlock business with current clients and acquire new clients
• Works towards building healthy relationships with key paid media platforms

Skills and qualifications

• Extensiveexperience in paid social media (ideally agency, with additional in-house a plus)
• Strong working knowledge of the major paid media advertising platforms from Google Stack, Meta, LinkedIn, Twitter and TikTok
• Well-versed in Mar-tech from a tagging, tracking and pixel point of view for paid media platforms
• Excellent verbal and written communication skills
• Strong presentation skills, both creating and delivering
• Strong analytical and strategic campaign planning skills with the ability to articulate insights clearly
• Understanding of best practice in paid social media across multiple paid media platforms as well as Google Search
• Data-driven with a methodical approach
• Experience working with both small and large budgets
• Ability to manage time and resources effectively