Paid Media Manager

Vanilla Recruitment; Town of Mansfield (NY); Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

On-site parking

Comprehensive benefits package

Hybrid work pattern (4 days on-site, 1

days WFH

Job summary

Vanilla Recruitment client, a full-service agency, seeks a paid media advertising specialist to drive campaigns across Google, Meta, LinkedIn and TikTok. You will lead end-to-end paid media strategies, focusing on awareness, traffic and ROAS for top brand clients while managing multi-channel budgets.

This role offers a competitive salary, full-time hours, and a hybrid pattern (ideally 4 days on-site, 1 day WFH) with on-site parking and a comprehensive benefits package.

Qualifications

• Extensive experience in paid social media campaigns (agency preferred)
• Strong knowledge of Google, Meta, LinkedIn, Twitter and TikTok advertising platforms
• Excellent verbal and written communication skills
• Strong presentation and client-facing abilities
• Analytical and strategic campaign planning skills
• Experience managing small to large budgets

Responsibilities

• Lead paid media campaigns across multiple channels end-to-end from strategy to reporting
• Develop campaign ideas to drive performance and ROAS
• Test and optimise channels, audiences, bidding and creative
• Monitor market trends, perform competitor analysis and derive insights
• Continuously optimise campaigns and provide client feedback
• Educate on best practices across major platforms and collaborate with Head of Digital

Skills

Paid media strategy

Campaign planning

Data & insights

Client service

Budget management

Analytical thinking

Communication skills

Presentation skills

Tools

Google Ads

Meta Ads

LinkedIn Ads

TikTok Ads

Twitter Ads

Job description

Our client, an innovative full-service agency, is looking for a paid media advertising specialist to work across a range of coveted large high street brand clients. This role will play a pivotal part in the digital team, working with clients’ paid media strategies on Google platforms, Meta Platforms, LinkedIn and TikTok. The ideal candidate will lead on delivering full-funnel strategies that focus on customer behaviour, increasing awareness among the target audiences, and help drive traffic and/or sales.

Experience and expertise in paid media strategy, campaign planning, execution and data & insights are a must. Clients are B2C also B2B and B2B2C, so knowledge of tactics suited to top-of-funnel awareness vs demand-gen is important. You’ll need to be confident in working at speed with major global brands, have experience in handling large budgets, and uphold an exceptional level of client service.

• Competitive salary
• Full-time, Monday to Friday, 9:00am – 5:30pm
• Hybrid working pattern; ideally 4 days on-site and 1 day WFH
• Free on-site parking
• Comprehensive employee benefits package

Key responsibilities:

• Leading paid media campaigns for clients, across multiple channels and working to varied full-funnel objectives. This would be end-to-end from conception and strategy through to objective definition, execution, user journey definition, tracking and reporting
• Produce campaign and creative ideas that drive performance and deliver ROAS
• Test and optimise channels, audiences, bidding strategies, creative and copy
• Stay on top of campaign and market trends, perform competitor analysis and develop campaign insights
• Continuous optimisation of campaigns, feeding back on what these are, delivering insight to the client
• Being the spearhead of paid media across the company and educating on best practice, keeping up-to-date with the latest trends and releases for major platforms
• Working closely with Head of Digital to unlock business with current clients and acquire new clients
• Works towards building healthy relationships with key paid media platforms

Skills and qualifications

• Extensiveexperience in paid social media (ideally agency, with additional in-house a plus)
• Strong working knowledge of the major paid media advertising platforms from Google Stack, Meta, LinkedIn, Twitter and TikTok
• Well-versed in Mar-tech from a tagging, tracking and pixel point of view for paid media platforms
• Excellent verbal and written communication skills
• Strong presentation skills, both creating and delivering
• Strong analytical and strategic campaign planning skills with the ability to articulate insights clearly
• Understanding of best practice in paid social media across multiple paid media platforms as well as Google Search
• Data-driven with a methodical approach
• Experience working with both small and large budgets
• Ability to manage time and resources effectively