Media Planner

Brobston Group; New York (NY); On-site; USD 60,000 - 90,000; Full time

Job summary

Brobston Group in New York is seeking a Paid Media Planner to orchestrate campaigns across digital and traditional channels, from strategy and briefing through launch and optimization.

You will collaborate with internal teams, agencies, and platform partners to meet business goals, manage budgets, and deliver rigorous performance reporting. This role requires 3–5 years in paid media, a Bachelor’s degree or equivalent, and strong organizational and communication skills.

Qualifications

• 3–5 years of paid media planning or related field experience.
• Bachelor’s degree or equivalent relevant experience.
• Experience managing multiple campaigns and budgets across paid media channels.
• Familiarity with Meta, Google, Campaign Manager 360, and media tools.
• Strong knowledge of measurement, pacing, optimization, and reporting.
• Excellent organization and communication skills.

Responsibilities

• Develop media recommendations, budgets, timelines, channel plans, and measurement requirements.
• Manage campaigns through launch, optimization, performance reporting, and completion while coordinating agency and cross-functional partners.
• Monitor campaign pacing, budgets, and performance; identify trends and recommend optimization actions.
• Coordinate creative workflows, campaign setup, trafficking, tagging, tracking, and pre-launch quality assurance.
• Maintain accurate campaign documentation, trackers, timelines, billing records, and stakeholder communications.

Skills

Paid media planning

Campaign management

Optimization

Performance reporting

Budget management

Education

Bachelor's degree

Tools

Meta

Google Ads

Campaign Manager 360

Billing tools

Job description

Summary

The Paid Media Planner plans and manages campaigns across digital and traditional paid media channels, from strategy and briefing through launch, optimization, and reporting. This role partners with internal teams, agencies, publishers, and platform partners to deliver campaigns aligned with business and marketing objectives.

Responsibilities

• Develop media recommendations, audience strategies, budgets, timelines, channel plans, and measurement requirements.
• Manage campaigns through launch, optimization, performance reporting, and completion while coordinating agency and cross-functional partners.
• Monitor campaign pacing, budgets, and performance; identify trends and recommend optimization actions.
• Coordinate creative workflows, campaign setup, trafficking, tagging, tracking, and pre-launch quality assurance.
• Maintain accurate campaign documentation, trackers, timelines, billing records, and stakeholder communications.

Requirements

• 3-5 years of experience in paid media planning, digital media, performance marketing, or a related field.
• Bachelor's degree or equivalent relevant experience.
• Experience managing multiple campaigns and budgets across paid media channels, including display, paid social, programmatic video, CTV/OLV, digital audio, outdoor, and print.
• Familiarity with Meta, Google, Campaign Manager 360, and media management or billing tools.
• Strong understanding of campaign measurement, pacing, optimization, and performance reporting.
• Excellent organization, project management, attention to detail, communication, and prioritization skills.