Sr. Director of Paid Media

Method Recruiting, a 3x Inc. 5000 company; New York (NY); Hybrid; USD 180,000 - 340,000; Full time

Job summary

Our client is a mid-size performance marketing agency in New York City seeking a Sr. Director of Paid Media to lead a high-performing, multi-channel team. You will own end-to-end paid media strategy, build scalable processes, and drive growth tied to quarterly targets.

You will manage a 10-12 person team, with hybrid office presence two days per week in NYC, and report to senior clients and leadership on performance and profitability.

Qualifications

• 8+ years in performance marketing with 3+ years leading teams.
• Deep expertise across Paid Search, Paid Social, Programmatic, and CTV.
• Proven track record managing multi-million annual media budgets.
• Experience building SOPs, reporting frameworks, and scalable media processes.
• Strong senior-level client presentation and stakeholder management skills.

Responsibilities

• Lead and manage a 10-12 person Paid Media team (strategy, planning, activation, ad ops; FTE + contractors).
• Own performance against quarterly growth and acquisition KPIs for major clients.
• Build SOPs, QA processes, and standardized reporting frameworks to scale the team and agency operations.
• Develop multi-channel media strategy across Paid Search, Paid Social, Programmatic, and CTV.
• Drive collaboration between Media and Creative teams to optimize testing and performance outcomes.
• Translate complex technical media concepts into actionable recommendations for non-technical stakeholders.
• Present strategy, performance reports, and campaign results to senior clients.
• Partner with Finance and leadership to ensure profitability via optimal resourcing, SOWs, and pricing.
• Build hiring plans and team structure aligned to account growth.
• Participate in new business and cross-agency client initiatives.

Skills

Performance marketing

Team leadership

Budget management

SOPs & reporting

Stakeholder mgmt

Growth targets

Cross-channel strategy

Job description

Our client is looking for a Sr. Director of Paid Media to lead a high-performing, multi-channel media team at a mid-size performance marketing agency. This is a senior leadership role with hands-on strategy, operational oversight, and senior client-facing responsibilities.

You'll own end-to-end paid media strategy across major accounts, build scalable processes, and drive performance tied to quarterly growth targets.

Please Note: Hybrid role - NYC, 2 days/week in office

What You’ll Do

• Lead and manage a 10-12 person Paid Media team (strategy, planning, activation, ad ops; FTE + contractors)
• Own performance against quarterly growth and acquisition KPIs for major clients
• Build SOPs, QA processes, and standardized reporting frameworks to scale the team and agency operations
• Develop multi-channel media strategy across Paid Search, Paid Social (Meta, LinkedIn, TikTok), Programmatic, and CTV
• Drive collaboration between Media and Creative teams to optimize testing and performance outcomes
• Translate complex technical media concepts into actionable recommendations for non-technical and regulated-industry stakeholders
• Present strategy, performance reports, and campaign results to senior clients
• Partner with Finance and leadership to ensure profitability via optimal resourcing, SOWs, and pricing
• Build hiring plans and team structure aligned to account growth
• Participate in new business and cross-agency client initiatives

What Our Client is Looking For Must-Haves

• 8+ years in performance marketing, with 3+ years leading teams
• Deep expertise across Paid Search, Paid Social, Programmatic, and CTV
• Proven success managing $5M-$15M+ annual media budgets tied to growth KPIs
• Experience building SOPs, reporting frameworks, and scalable media processes
• Strong senior-level client presentation and stakeholder management skills
• Experience guiding teams to meet quarterly growth targets
• Mid-size agency experience preferred; large holding company backgrounds less relevant

Nice to Have

• AI workflow integration or experimentation experience
• Experience managing multi-market or international campaigns
• Exposure to creative-performance collaboration frameworks