Paid & Digital Growth Leader for Enterprise Pipeline

Cognition; San Francisco (CA); Presencial; USD 180.000 - 240.000; Jornada completa

Descripción de la vacante

Cognition is seeking a leader to build and scale a comprehensive paid demand engine. You will own strategy across paid search, LinkedIn, YouTube, Reddit, and emerging channels, shaping audiences, offers, and creative to drive enterprise pipeline.

The role blends hands-on execution with high-velocity experimentation, partnering with Sales, RevOps, and Product Marketing to ensure pipeline quality and growth.

Formación

• 8+ years of experience in paid acquisition, growth marketing, or demand generation in B2B tech.
• Hands-on mastery of major platforms, especially paid search and LinkedIn.
• Strong understanding of enterprise B2B buying journeys and ABM concepts.

Responsabilidades

• Own Cognition's paid acquisition and distribution strategy to generate enterprise pipeline.
• Define channel mix, budget, audiences, and offers; build scalable campaign architecture.
• Develop audience strategies around enterprise segments, intents, and buying stage.
• Experiment across channels and formats; optimize by pipeline impact, not only in-platform metrics.
• Partner with Sales, RevOps, and Marketing to ensure qualified leads and effective follow-up.

Conocimientos

Paid acquisition

Growth marketing

LinkedIn

Paid search

Analytics

Herramientas

Google Ads

LinkedIn Ads

YouTube Ads

Descripción del empleo

Cognition is seeking a leader to build and scale a comprehensive paid demand engine. You will own strategy across paid search, LinkedIn, YouTube, Reddit, and emerging channels, shaping audiences, offers, and creative to drive enterprise pipeline.

The role blends hands-on execution with high-velocity experimentation, partnering with Sales, RevOps, and Product Marketing to ensure pipeline quality and growth.