Head of Multiplatform Content & Innovation

Nexstar Media; Houston (TX); On-site; USD 120,000 - 210,000; Full time

Job summary

Nexstar Media is seeking a Director of Content & Innovation for KIAH-TV/CW39 in Houston to lead the Content Department across newsroom operations, digital, streaming, and social platforms. The role centers on a data-driven, multiplatform content strategy that prioritizes audience growth, engagement, and community impact.

The ideal candidate will have 5+ years in newsroom leadership, a journalistic philosophy of excellence, and a proven ability to build and coach high-performing teams while

Qualifications

• Bachelor's degree in Journalism, Communications, Media Studies, or a related field, or an equivalent combination of education and experience.
• Minimum five years newsroom experience, including at least two years in content leadership, news leadership, or data-driven decision making.
• Demonstrated success leading content teams across multiple platforms, including digital, social, streaming, and broadcast.
• Strong understanding of total audience development, content strategy, streaming, CTV, social video, and digital publishing.
• Experience building high-performing teams through coaching, mentoring, and professional development.

Responsibilities

• Lead all aspects of the Content Department across newsroom operations, digital content, streaming/CTV, social media, weather, sports, and content production.
• Develop and execute a comprehensive multiplatform content strategy focused on total audience growth, engagement, and community impact.
• Build a "Content First" culture that prioritizes storytelling, audience needs, and platform optimization over traditional show-based production.
• Establish and manage rolling editorial workflows that allow content to move seamlessly across broadcast, streaming, digital, social, and emerging platforms.
• Drive growth of live streaming, CTV programming, digital video, vertical video, and other audience-focused content initiatives.
• Lead recruitment, coaching, training, and performance management for all content staff to prepare current and future content creators and newsroom leaders to excel in our modernized, "Content First" newsroom.
• Use audience insights, analytics, and performance data to inform content decisions and improve results across all platforms.
• Encourage experimentation, innovation, and the development of new content formats that differentiate the station in the market.
• Partner with station leadership to identify opportunities for growth, operational efficiency, and long-term total audience development.
• Ensure content consistently reflects journalistic excellence, community impact, creativity, and audience value.
• Oversee content budgets, resource allocation, and strategic investments in technology, training, and workflow.
• Perform other duties as assigned.

Skills

Newsroom leadership

Multiplatform storytelling

Analytics use

Editorial judgment

Stakeholder collaboration

Education

Bachelor's degree in Journalism or related field

Tools

CMS platforms

Job description

Nexstar Media is seeking a Director of Content & Innovation for KIAH-TV/CW39 in Houston to lead the Content Department across newsroom operations, digital, streaming, and social platforms. The role centers on a data-driven, multiplatform content strategy that prioritizes audience growth, engagement, and community impact.

The ideal candidate will have 5+ years in newsroom leadership, a journalistic philosophy of excellence, and a proven ability to build and coach high-performing teams while