Head of Media Strategy & Impact

Allen & Gerritsen; Boston (MA); On-site; USD 160,000 - 200,000; Full time

Job summary

Allen & Gerritsen in Boston is seeking a VP, Media to set the strategic vision for paid media across accounts and lead integrated, insight-driven media solutions that drive measurable business outcomes.

You will mentor talent, manage senior client relationships, and ensure work meets high standards of performance, quality, and impact, all while delivering campaigns that are not just effective but Unignorable.

Qualifications

• Bachelor’s degree in Advertising, Marketing, Communications, Media, or related field.
• 10+ years of media planning and buying experience with senior leadership responsibility.
• Proven experience leading integrated, multi-channel media strategies.
• Experience managing senior and executive-level client relationships.
• Strong strategic, analytical, and business acumen with the ability to connect media decisions to business outcomes.
• Exceptional communication and presentation skills.
• Demonstrated experience leading and developing high-performing teams.
• Deep familiarity with media platforms and tools including Google Ads, Meta, Google Campaign Manager, Google Analytics, and related ecosystems.

Responsibilities

• Set the strategic direction for cross-channel paid media solutions aligned to client business objectives
• Lead the development of integrated media strategies, frameworks, and client presentations
• Ensure clear audience insights, competitive context and compelling strategic narratives
• Provide senior oversight of tactical planning including channel mix, flighting, partner selection, and investment allocation
• Oversee RFP development, vendor briefing, evaluation, negotiation, and selection
• Serve as final approver for key media documentation including authorizations, flowcharts, trafficking sheets, and billing inputs
• Ensure flawless execution across trafficking, tagging, pacing, optimization, and reconciliation through team leadership
• Maintain full accountability for performance, timelines, operational rigor, and consistency across accounts
• Continuously seek deeper understanding of audiences, media behaviors, and emerging opportunities to inform smarter, more effective media decisions.
• Guide advanced audience research and media behavior analysis
• Stay ahead of marketplace, platform, and product shifts to inform proactive strategy
• Provide senior perspective on competitive media activity and implications
• Champion innovation while ensuring strategic discipline
• Translate complex data and strategy into clear, compelling media narratives
• Partner closely with creative and strategy teams to ensure integrated brand storytelling
• Elevate the craft of media across the agency through strong thinking and presentation excellence
• Be an A&G ambassador by championing culture, collaboration, A&G work and adhering to processes
• Serve as a senior advisor and escalation point for clients while partnering closely with account leadership
• Build strong cross-functional relationships across creative, strategy, analytics, finance, and account teams
• Lead, mentor, and develop media talent across levels
• Establish clear expectations for timelines, deliverables, and quality
• Foster a collaborative, accountable, and high-performing team environment
• Play an active role in new business efforts, including pitch strategy and presentations
• Drive organic growth through strong client partnership and strategic leadership

Skills

Strategic leadership

Cross-functional collaboration

Media planning & buying

Client relationship management

Data-driven decision making

Excellent presentation skills

Team mentorship

Education

Bachelor's degree in Advertising, Marketing, Communications, Media, or related field

Tools

Google Ads

Meta (Facebook)

Google Campaign Manager

Google Analytics

Asana

Advantage

GWI

LiveRamp

Job description

Allen & Gerritsen in Boston is seeking a VP, Media to set the strategic vision for paid media across accounts and lead integrated, insight-driven media solutions that drive measurable business outcomes.

You will mentor talent, manage senior client relationships, and ensure work meets high standards of performance, quality, and impact, all while delivering campaigns that are not just effective but Unignorable.