Associate Media Director — Strategic, Unignorable Media

Allen & Gerritsen; Boston (MA); On-site; USD 95,000 - 115,000; Full time

Job summary

Allen & Gerritsen is seeking an Associate Media Director in Boston to lead the development of integrated, insight-driven media strategies. You will partner with clients and cross-functional teams to deliver media plans that meet client goals and KPIs, while mentoring junior talent and ensuring quality execution.

You will own strategy through execution, guide buying decisions, and monitor performance across channels, collaborating with analytics and strategy teams to drive optimization and impact.

Qualifications

• Bachelor's degree or equivalent experience in Advertising, Marketing, Communications, Media.
• 6+ years of media planning and buying experience in an agency, publisher, or client-side environment.
• Proven experience leading media strategy and client-facing presentations.
• Strong analytical and quantitative skills with attention to detail.
• Experience across platforms including Google Ads, Meta Business Manager, Google Campaign Manager, Google Analytics, and other social and search tools.
• Ability to manage multiple priorities with strong organization and time management.
• Excellent written and verbal communication skills.
• Positive, accountable, and collaborative working style.

Responsibilities

• Lead development of integrated, cross-channel media strategies aligned to client goals and KPIs.
• Serve as strategic partner to clients and mentor junior media talent.
• Own media plans, guide tactical decisions, ensure quality and impact.
• Monitor performance across channels and identify optimization opportunities.

Skills

Media strategy

Client-facing

Analytical skills

Project management

Communication

Education

Bachelor's degree in Advertising, Marketing, Communications, Media, or equivalent

Tools

Google Ads

Meta Business Manager

Google Campaign Manager

Google Analytics

Job description

Allen & Gerritsen is seeking an Associate Media Director in Boston to lead the development of integrated, insight-driven media strategies. You will partner with clients and cross-functional teams to deliver media plans that meet client goals and KPIs, while mentoring junior talent and ensuring quality execution.

You will own strategy through execution, guide buying decisions, and monitor performance across channels, collaborating with analytics and strategy teams to drive optimization and impact.