Head of Social Strategy & Creator Relations

Allen & Gerritsen; Boston (MA); Hybrid; USD 140,000 - 210,000; Full time

Benefits offered by this job

Hybrid work model

Boston ThirdSpace collaboration

Equal opportunity employer

Job summary

Allen & Gerritsen in Boston is seeking a Director of Social Media to own high-level strategy, client counseling, and growth of social accounts with a focus on organic and paid strategy, content planning, and platform expertise. You will oversee Creator Relations, ensuring alignment with brand and agency goals, reporting to the SVP, PR Practice Lead.

This is a hybrid role requiring in-person collaboration three days weekly at our Boston ThirdSpace, with a strong emphasis on leadership,

Qualifications

• 8–10 years of relevant social media experience across organic and paid strategy.
• Leadership of Creator Relations and influencer marketing initiatives.
• Deep fluency across major social platforms with adaption to algorithm shifts.
• Track record of leading social programs that drive measurable business results.
• Experience in agency or client-side fast-paced environments.

Responsibilities

• Lead client partnerships for Social Media and Creator Relations and ensure excellence across accounts.
• Develop tailored social strategies based on client objectives and audiences.
• Oversee organic and paid social content calendars and channel selection.
• Guide Creator Relations strategy and align with broader brand goals.
• Collaborate with Strategy, Media and Creative teams to translate brand narratives into content.
• Manage workflows with Newsroom and cross-functional teams; monitor budgets and staffing.
• Analyze performance metrics and share high-level optimization insights.
• Mentor and coach junior team members and contribute to firm culture.

Skills

Social media strategy

Creator relations

Influencer marketing

Platform fluency

Leadership

Client management

Data storytelling

Executive presentations

People management

Job description

Allen & Gerritsen in Boston is seeking a Director of Social Media to own high-level strategy, client counseling, and growth of social accounts with a focus on organic and paid strategy, content planning, and platform expertise. You will oversee Creator Relations, ensuring alignment with brand and agency goals, reporting to the SVP, PR Practice Lead.

This is a hybrid role requiring in-person collaboration three days weekly at our Boston ThirdSpace, with a strong emphasis on leadership,