Head of MarTech & Analytics Strategy

Netskope; United States; On-site; USD 108,000 - 219,000; Full time

Job summary

Netskope is seeking a strategic Marketing Technology and Analytics leader to design, implement, and optimize the marketing technology stack and analytics program. You will collaborate with marketing, GTM operations, and IT to align capabilities with business goals and drive scalable, measurable value.

The role requires high-level strategic thinking with hands-on execution, experience scaling MarTech in a B2B tech environment, and a track record of leading cross-functional initiatives.

Qualifications

• Minimum of 8 years in marketing operations, revenue operations, or a related field, with demonstrated success in a leadership or strategic role.
• Deep knowledge of the MarTech stack, including but not limited to Salesforce, Marketo, Clay, and analytics platforms with experience scaling these systems in a B2B tech environment. Familiarity with AI tools like Claude and Gemini.
• Proven ability to analyze complex datasets, derive actionable insights, and drive performance improvements across marketing and sales functions.
• Exceptional communicator and collaborator, capable of influencing and partnering with stakeholders at all organizational levels.
• A proactive self‑starter who thrives in fast‑paced, high‑growth environments, demonstrating adaptability and resourcefulness.

Responsibilities

• Strategic Leadership: Partner with marketing, sales, and IT leadership to define and execute a best‑in‑class marketing technology and analytics strategy that aligns with business goals and accelerates growth.
• Process Optimization: Use automation and AI thoughtfully to improve operational efficiency, decision quality, and stakeholder self‑service while maintaining appropriate controls.
• Technology Enablement: Evaluate, recommend, and oversee the implementation and integration of new marketing technologies and AI capabilities, ensuring alignment with organizational priorities and seamless collaboration with IT teams.
• Performance Analytics: Drive the marketing performance analytics strategy and develop and present business reviews and robust performance reports that analyze marketing campaign effectiveness, channel performance, and key metrics, offering data‑driven recommendations to inform strategy.
• Stakeholder Collaboration: Serve as the primary liaison for cross‑functional marketing technology‑related initiatives, facilitating knowledge sharing and ensuring alignment across teams.

Skills

Marketing operations

Revenue operations

Leadership

MarTech stack

Salesforce

Marketo

Clay

Analytics platforms

AI tools

Data analysis

Stakeholder collaboration

Vendor management

Education

Bachelor’s degree in Marketing, Business or related field

Tools

Salesforce

Marketo

Clay

Analytics platforms

Job description

Netskope is seeking a strategic Marketing Technology and Analytics leader to design, implement, and optimize the marketing technology stack and analytics program. You will collaborate with marketing, GTM operations, and IT to align capabilities with business goals and drive scalable, measurable value.

The role requires high-level strategic thinking with hands-on execution, experience scaling MarTech in a B2B tech environment, and a track record of leading cross-functional initiatives.