Director of MarTech & Analytics Strategy

Cybersecurity Marketing Society; United States; Remote; USD 108,000 - 219,000; Full time

Job summary

Netskope, a leader in cloud, data, and AI security, is seeking a Marketing Technology Leader to design, implement, and optimize the marketing tech stack and analytics strategy. You will partner with Marketing, GTM Operations, and IT to enable scalable processes and impactful campaigns.

The ideal candidate has 8+ years in marketing operations, strong MarTech and analytics skills, and a track record of driving performance in a B2B tech environment.

Qualifications

• Minimum 8 years in marketing operations, revenue operations or related field with leadership experience.
• Deep knowledge of MarTech stack and analytics platforms.
• Proven ability to analyze complex datasets and drive performance.

Responsibilities

• Partner with marketing, sales and IT leadership to define and execute a best-in-class marketing technology and analytics strategy.
• Define roadmap for marketing platforms aligned with company goals.
• Use automation and AI to improve efficiency while maintaining controls.
• Drive marketing performance analytics and present business reviews.
• Collaborate across teams to enable marketing tech initiatives.
• Manage vendor relationships and negotiate contracts.
• Lead lead scoring optimization, attribution and pipeline health.
• Ensure clean, standardized data for reporting.
• Develop training to empower teams to use tools.

Skills

Marketing operations leadership

MarTech stack knowledge

Analytics & reporting

Stakeholder management

AI tools familiarity

Education

Bachelor’s degree in Marketing, Business or related field

Tools

Salesforce

Marketo

Clay

Analytics platforms

Claude / Gemini AI tools

Job description

Netskope, a leader in cloud, data, and AI security, is seeking a Marketing Technology Leader to design, implement, and optimize the marketing tech stack and analytics strategy. You will partner with Marketing, GTM Operations, and IT to enable scalable processes and impactful campaigns.

The ideal candidate has 8+ years in marketing operations, strong MarTech and analytics skills, and a track record of driving performance in a B2B tech environment.