Strategic MarTech & Ops Lead

Dynatrace; United States; Hybrid; USD 148,000 - 185,000; Full time

Job summary

Dynatrace is seeking a Strategic Marketing Operations Manager to own and optimize the end-to-end marketing technology stack. The role focuses on strategic planning, hands-on implementation, and measurement of tool performance and business impact.

You will collaborate with Marketing, IT, and Analytics to ensure governance, efficiency, and scalable value from the stack. Strong experience with Marketo, 6sense, LeanData, PowerBI, and Salesforce is essential.

Qualifications

• 6+ years of experience in Marketing Operations, Marketing Technology, or Revenue Operations.
• Hands-on experience with technical implementations, integrations, and system configuration.
• Strong analytical skills with metrics and ROI evaluation.
• Excellent documentation and communication skills.

Responsibilities

• Own the full lifecycle of the marketing technology stack, including selection, implementation, integration, optimization, and retirement of tools.
• Develop and maintain a marketing technology strategy and multi-year roadmap aligned to marketing and company priorities.
• Evaluate new tools and capabilities, building business cases and recommendations for leadership.
• Balance tool consolidation vs. innovation to reduce complexity while increasing capability.
• Create and maintain clear documentation, system architecture diagrams, SOPs and admin guides.
• Lead technical implementation and configuration of marketing tools, including integrations across CRM, data platforms, and analytics systems.
• Partner with IT, Business Operations, and Legal to manage data flows, system dependencies, permissions, and governance.
• Troubleshoot technical issues, coordinate upgrades, migrations, and new feature rollouts.

Skills

Marketo

6sense

LeanData

PowerBI

Salesforce

Tools

APIs

Workflow automation

Job description

Dynatrace is seeking a Strategic Marketing Operations Manager to own and optimize the end-to-end marketing technology stack. The role focuses on strategic planning, hands-on implementation, and measurement of tool performance and business impact.

You will collaborate with Marketing, IT, and Analytics to ensure governance, efficiency, and scalable value from the stack. Strong experience with Marketo, 6sense, LeanData, PowerBI, and Salesforce is essential.