Director, Marketing Operations

Cybersecurity Marketing Society; United States; Remote; USD 108,000 - 219,000; Full time

Job summary

Netskope, a leader in cloud, data, and AI security, is seeking a Marketing Technology Leader to design, implement, and optimize the marketing tech stack and analytics strategy. You will partner with Marketing, GTM Operations, and IT to enable scalable processes and impactful campaigns.

The ideal candidate has 8+ years in marketing operations, strong MarTech and analytics skills, and a track record of driving performance in a B2B tech environment.

Qualifications

• Minimum 8 years in marketing operations, revenue operations or related field with leadership experience.
• Deep knowledge of MarTech stack and analytics platforms.
• Proven ability to analyze complex datasets and drive performance.

Responsibilities

• Partner with marketing, sales and IT leadership to define and execute a best-in-class marketing technology and analytics strategy.
• Define roadmap for marketing platforms aligned with company goals.
• Use automation and AI to improve efficiency while maintaining controls.
• Drive marketing performance analytics and present business reviews.
• Collaborate across teams to enable marketing tech initiatives.
• Manage vendor relationships and negotiate contracts.
• Lead lead scoring optimization, attribution and pipeline health.
• Ensure clean, standardized data for reporting.
• Develop training to empower teams to use tools.

Skills

Marketing operations leadership

MarTech stack knowledge

Analytics & reporting

Stakeholder management

AI tools familiarity

Education

Bachelor’s degree in Marketing, Business or related field

Tools

Salesforce

Marketo

Clay

Analytics platforms

Claude / Gemini AI tools

Job description

Join the Future of Security at Netskope

Netskope (NASDAQ: NTSK) is a leader in modern security and networking for the cloud and AI era. We secure and accelerate cloud, data, and AI in real time, everywhere. Thousands of customers, including more than 30 of the Fortune 100, trust the Netskope One platform, its Zero Trust Engine, and the powerful NewEdge network to gain full visibility and control without performance trade-offs.

At Netskope, our technology is driven by our greatest strength: our people. We believe that belonging powers innovation, and success is both personal and organizational. We embrace differences in gender, ethnicity, beliefs, ability, and identity, creating an environment where every voice is heard and respected. We empower our employees to bring their authentic selves to work, grow their careers through continuous education and mentorship, and lead with transparency and curiosity. Join a team where you belong, where you are encouraged to be an entrepreneur, and where together, we continue to redefine the landscape of security.

Visit Careers at Netskope to learn more. Follow us on LinkedIn and Instagram.

About the position:

This role is responsible for strategically designing, implementing, and optimizing the organization's marketing technology stack and marketing analytics strategy to drive measurable business value. This function will collaborate closely with marketing, GTM Operations, and IT teams to align technology capabilities with organizational objectives, enabling scalable processes and impactful marketing initiatives. The ideal candidate is a strategic thinker who can also execute operationally, bridging the gap between vision and hands-on delivery.

Responsibilities:

• Strategic Leadership: Partner with marketing, sales, and IT leadership to define and execute a best-in-class marketing technology and analytics strategy that aligns with business goals and accelerates growth. Develop and define the comprehensive roadmap for marketing platforms that aligns with the organization’s strategic goals and objectives.
• Process Optimization: Use automation and AI thoughtfully to improve operational efficiency, decision quality, and stakeholder self-service while maintaining appropriate controls.
• Technology Enablement: Evaluate, recommend, and oversee the implementation and integration of new marketing technologies and AI capabilities, ensuring alignment with organizational priorities and seamless collaboration with IT teams.
• Performance Analytics: Drive the marketing performance analytics strategy and develop and present business reviews and robust performance reports that analyze marketing campaign effectiveness, channel performance, and key metrics, offering data-driven recommendations to inform strategy.
• Stakeholder Collaboration: Serve as the primary liaison for cross-functional marketing technology-related initiatives, facilitating knowledge sharing and ensuring alignment across teams.
• Vendor Management: Manage relationships with MarTech vendors and partners, negotiating contracts and ensuring maximum value from investments.
• Lead Management and Attribution: Drive the optimization of lead scoring processes, marketing attribution, and pipeline health in close partnership with Sales Operations and Business Analytics teams.
• Data Stewardship: Collaborate with the DataOps team to ensure clean, normalized, and standardized system data to support accurate and actionable reporting.
• Team Enablement: Develop training programs and provide ongoing support to empower marketing and sales teams to fully leverage marketing tools and systems.
• Issue Resolution: Act as the primary point of contact for issues escalations and resolving issues with the marketing tech stack, ensuring minimal business disruptions.

Job Requirements:

• Minimum of 8 years in marketing operations, revenue operations, or a related field, with demonstrated success in a leadership or strategic role.
• Deep knowledge of the MarTech stack, including but not limited to Salesforce, Marketo, Clay, and analytics platforms with experience scaling these systems in a B2B tech environment. Familiarity with AI tools like Claude and Gemini.
• Proven ability to analyze complex datasets, derive actionable insights, and drive performance improvements across marketing and sales functions.
• Exceptional communicator and collaborator, capable of influencing and partnering with stakeholders at all organizational levels.
• A proactive self-starter who thrives in fast-paced, high-growth environments, demonstrating adaptability and resourcefulness.

Education:

• Bachelor’s degree in Marketing, Business or related field, or equivalent work experience preferred.

#LI-MD1

Compensation:

At Netskope, salary is one component of our competitive total rewards package. The salary range for this position is as listed below. This is a national range. For purposes of complying with applicable laws, the range applies to candidates in California, Colorado, Illinois, Maryland, New York, Washington, and other states.

The successful candidate’s starting pay will also be determined based on job-related skills, experience, qualifications, location, and market conditions.

For all sales roles, the posted salary range is the On Target Earnings (OTE) range for the role, which is the sum of base salary and target commission amount at 100% goal achievement.

In addition to salary, candidates may be eligible for other forms of compensation such as participation in a bonus plan (for non-sales roles) and a stock award program. Candidates may also be eligible for a comprehensive health plan and other benefits that can be reviewed at Netskope Benefits site.

Salary Range

$108,000 - $219,000 USD

Netskope is committed to implementing equal employment opportunities for all employees and applicants for employment. Netskope does not discriminate in employment opportunities or practices based on religion, race, color, sex, marital or veteran statues, age, national origin, ancestry, physical or mental disability, medical condition, sexual orientation, gender identity/expression, genetic information, pregnancy (including childbirth, lactation and related medical conditions), or any other characteristic protected by the laws or regulations of any jurisdiction in which we operate.

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