Campaign & Marketing Operations Lead

Profound; New York (NY); On-site; USD 110,000 - 170,000; Full time

Job summary

Profound is the marketing platform for the AI era, enabling brands to see how AI represents them and act with intelligent Agents. This role focuses on campaign operations, QA, lead routing, and robust reporting to keep campaigns on track and data clean.

You will own the systems and processes that let the team move quickly—taxonomy, UTM standards, audience segmentation, and AB testing—while partnering with RevOps on lifecycle tracking and integrations.

Qualifications

• 2–5 years in marketing operations at a B2B SaaS company.
• Experience owning end-to-end marketing ops processes from strategy to execution.
• Hands-on fluency with a marketing automation platform (HubSpot or Marketo) and CRM (Salesforce).
• Comfort with SQL or BI tools to self-serve analytics.

Responsibilities

• Own end-to-end campaign ops: build, QA, and launch process for email, web, events, webinar and paid campaigns.
• Maintain campaign taxonomy and UTM standards for consistent reporting.
• Manage campaign calendar and be the accountable contact when launches slip or break.
• Monitor post-launch performance and flag data quality issues before reporting.
• Diagnose recurring issues and fix processes, not just instances.
• Build and own audience segmentation in databases for accurate targeting.
• Help build AB testing framework to learn what works.

Skills

Marketing operations

Campaign operations

Marketing automation

CRM

SQL/BI tools

Tools

Hex

Looker

Tableau

Job description

Profound is the marketing platform for the AI era, enabling brands to see how AI represents them and act with intelligent Agents. This role focuses on campaign operations, QA, lead routing, and robust reporting to keep campaigns on track and data clean.

You will own the systems and processes that let the team move quickly—taxonomy, UTM standards, audience segmentation, and AB testing—while partnering with RevOps on lifecycle tracking and integrations.