Head of Marketing - Remote Privacy-First Identity & Demand

Xident B.V.; Northern (KY); Hybrid; USD 150,000 - 230,000; Full time

Job summary

Xident B.V. is seeking its first Head of Marketing to shape our brand, drive demand, and accelerate growth. You will own positioning, content, SEO, and paid acquisition, establishing us as a leader in privacy-first identity verification for the Verify Once era.

We are a remote-first company with team members across 12 countries, and we aim to build a world-class marketing function that can scale with our rapidly expanding customer base.

Qualifications

• 7+ years of B2B marketing experience with 3+ years in leadership.
• Track record of building marketing at early-stage startups from zero.
• Experience marketing developer tools, API products, or compliance solutions.
• Strong content creation and storytelling abilities.
• Data-driven approach with proficiency in marketing analytics.
• Hands-on executor who can build before hiring a team.

Responsibilities

• Define brand positioning and messaging around our "Verify Once, Access Everywhere" value proposition.
• Build and execute content marketing, SEO, and developer-focused thought leadership.
• Launch and optimize paid acquisition channels targeting B2B decision-makers in regulated industries.
• Create sales enablement materials and competitive intelligence against legacy KYC providers.
• Manage marketing budget and report on ROI across channels.
• Build the marketing team as we scale from content to demand generation.

Skills

B2B marketing

Leadership

Startup experience

Content marketing

Marketing analytics

Hands-on

Job description

Xident B.V. is seeking its first Head of Marketing to shape our brand, drive demand, and accelerate growth. You will own positioning, content, SEO, and paid acquisition, establishing us as a leader in privacy-first identity verification for the Verify Once era.

We are a remote-first company with team members across 12 countries, and we aim to build a world-class marketing function that can scale with our rapidly expanding customer base.