Remote Senior Lifecycle Growth Marketer

Welcomeos; Northern (KY); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Remote work

Company retreats

All-in-One flex budget

Work equipment inclusion

Collaborative team

Job summary

iubenda, a remote-first privacy tech company, seeks a senior lifecycle marketer to own the end-to-end lifecycle from signup to retained, growing customers across four brands.

You will work with Growth, Monetization, CRO, Product, and Marketing to craft strategy, segmentation, copy, and experiments, measuring impact in MRR and retention.

This is a hands-on role; you will implement campaigns in Vero, write copy, analyze funnel data, and drive activation, conversion, and expansion.

Qualifications

• At least 6 years of lifecycle, CRM, or email marketing in B2B SaaS.
• Proven results in a product-led or self-serve model with activation/retention improvements.
• Hands-on with a marketing automation platform (Vero, HubSpot or similar).
• Comfortable in a product analytics tool (Amplitude or similar).
• Analytical, curious, and experimental by default, starting from data and testing hypotheses.
• Autonomous with strong prioritization inside agreed goals.
• Full professional proficiency in English.

Responsibilities

• Build always-on lifecycle programs that span onboarding through expansion.
• Own campaigns in Vero and in-app messaging tools.
• Write lifecycle copy and improve it with test results.
• Own lifecycle KPI set in Amplitude: activation rate, free-to-paid conversion, MRR, churn prevention.
• Adapt strategies per brand across four products and prioritize learnings.
• Collaborate with Monetization, CRO, Product, and Marketing for alignment.
• Turn regulatory changes into lifecycle opportunities.

Skills

Lifecycle marketing

CRM

Email marketing

Marketing automation

Product analytics

English proficiency

Tools

Vero

HubSpot

Amplitude

Job description

iubenda, a remote-first privacy tech company, seeks a senior lifecycle marketer to own the end-to-end lifecycle from signup to retained, growing customers across four brands.

You will work with Growth, Monetization, CRO, Product, and Marketing to craft strategy, segmentation, copy, and experiments, measuring impact in MRR and retention.

This is a hands-on role; you will implement campaigns in Vero, write copy, analyze funnel data, and drive activation, conversion, and expansion.