Head of Marketing Ops & Martech Analytics

Cohere; New York (NY); Hybrid; USD 150,000 - 220,000; Full time

Benefits offered by this job

Lunch stipend

Health & dental benefits

RRSP matching

Parental leave top-up

Enrichment benefits

Paid vacation (6 weeks)

Office travel budget

Home office stipend

Job summary

Cohere is seeking a seasoned Marketing Operations leader to own measurement, MarTech, and budgets across marketing. You’ll partner with Growth, Demand, Product Marketing and Revenue Ops to drive pipeline visibility and data quality.

You’ll manage Looker, Marketo, GA4, 6sense, and Salesforce data, build governed dashboards, and standardize processes across teams. You’ll lead a small team and shape the analytics strategy for enterprise marketing.

Qualifications

• 10+ years in marketing operations or marketing analytics in B2B or enterprise software, including at least one high-growth company.
• Managed a marketing operations and analytics team and its martech budget, setting priorities across ops, automation and analytics specialists and hiring to fill gaps.
• Hands-on Marketo and Salesforce experience with lead lifecycle, campaign structure, routing and the sync between the two. You’ve configured these systems yourself.
• Owned a multi‑touch attribution model end to end and defended its definitions to a CFO or executive team.
• SQL, and comfort with a governed BI layer like Looker to verify figures before presenting.
• Experience in account-based marketing operations and ensuring data hygiene for target accounts.
• Worked closely with Revenue Operations and Sales Operations without duplicating their work.
• Experience in enterprise, regulated or public-sector buying environments, including GDPR and CASL as they apply to lead handling.
• You already use AI and automation in your team’s work.

Responsibilities

• Own the attribution methodology, documented and signed off by Marketing, Revenue Operations and Finance.
• Present marketing's pipeline contribution to the executive team each quarter and justify funding decisions.
• Lead analysts responsible for program-level metrics across Growth, Demand, Events and Product Marketing.
• Manage end-to-end MarTech, automation, analytics and data operations staff; integrate acquired companies' systems into the stack.

Skills

Marketing operations leadership

Martech budgeting

Team management

Marketo

Salesforce

Multi-touch attribution

SQL

Looker

Tools

Marketo

Salesforce

Looker

GA4

6sense

Nurture workflows

Job description

Cohere is seeking a seasoned Marketing Operations leader to own measurement, MarTech, and budgets across marketing. You’ll partner with Growth, Demand, Product Marketing and Revenue Ops to drive pipeline visibility and data quality.

You’ll manage Looker, Marketo, GA4, 6sense, and Salesforce data, build governed dashboards, and standardize processes across teams. You’ll lead a small team and shape the analytics strategy for enterprise marketing.