Head of Marketing Data & Analytics

Becton Dickinson NA; Franklin Lakes (NJ); On-site; USD 190,000 - 280,000; Full time

Benefits offered by this job

Annual Bonus

Health and Well-being Benefits

Medical coverage

Dental coverage

Vision coverage

Job summary

BD is seeking a Director to lead the analytics function powering global digital marketing. You will own the analytics strategy, governance, and multi-year roadmap, partnering with senior leaders to drive demand, channel performance, and commercial outcomes.

The role requires expert-level analytics, strong leadership, and the ability to translate complex data into strategic narratives for VP-level stakeholders across markets.

Qualifications

• Bachelor's degree required; Master's preferred in a quantitative, data, or business discipline.
• 10–12+ years in marketing analytics or related fields, with 5+ years in senior leadership.
• Proven ability to define and deliver a marketing analytics strategy at enterprise scale.
• Deep expertise with GA4, Adobe Analytics, and tag management platforms.

Responsibilities

• Define and own the global marketing analytics strategy and multi-year roadmap.
• Lead insight generation, executive decision support, and scalable reporting.
• Set digital measurement standards and governance for GA4, Adobe Analytics, and tagging.
• Drive advanced analytics, modeling, attribution, and AI initiatives.
• Own data strategy, governance, and first-party data activation for marketing.
• Lead customer journey analytics and omnichannel intelligence.
• Engage senior stakeholders and build cross-functional partnerships.
• Build and scale a global Data & Analytics team with strong talent development.

Skills

Strategic analytics

Marketing measurement

GA4 governance

Adobe Analytics

Tag management

AI in marketing

Data governance

Executive storytelling

People leadership

Data mesh

Tableau/Power BI

Azure

Education

Bachelor's Degree

Master's degree preferred

Tools

GA4

Adobe Analytics

Adobe Launch

Google Tag Manager

Tableau

Power BI

Azure

Job description

BD is seeking a Director to lead the analytics function powering global digital marketing. You will own the analytics strategy, governance, and multi-year roadmap, partnering with senior leaders to drive demand, channel performance, and commercial outcomes.

The role requires expert-level analytics, strong leadership, and the ability to translate complex data into strategic narratives for VP-level stakeholders across markets.