Head of Marketing Analytics & Data Strategy

Becton Dickinson; Franklin Lakes (NJ); On-site; USD 192,000 - 307,000; Full time

Benefits offered by this job

Annual Bonus Potential

Health and Well-being Benefits

Medical coverage

PTO and Leave Benefits

Job summary

Becton, Dickinson and Company (BD) seeks a Director, Marketing Data & Analytics to own the global analytics strategy for digital marketing, drive data governance, and lead a high‑impact team across regions.

You'll shape a multi‑year roadmap, partner with VP and BU leaders, and deliver enterprise‑grade analytics products that enable demand generation, channel optimization, and AI‑enabled insights at scale.

Qualifications

• Bachelor’s degree required; Master’s degree strongly preferred.
• 10–12+ years in marketing analytics, with at least 5 years in a leadership role.
• Proven ability to define and deliver a marketing analytics strategy at scale.
• Expertise with GA4, Adobe Analytics, and tag management platforms.

Responsibilities

• Define and own the global marketing analytics strategy and multi‑year roadmap.
• Lead enterprise analytics governance, data quality, and privacy compliance.
• Develop and scale dashboards, reporting, and self‑serve insight capabilities.
• Partner with VP-level leaders to inform demand planning and budget allocation.
• Drive AI‑enabled insights and models for attribution and forecasting.
• Build and lead a high‑performing, global analytics team.

Skills

Marketing analytics

Strategic leadership

GA4

Adobe Analytics

Tag management

SQL

Python/R

Tableau

Power BI

Data governance

Experimentation

Marketing data mesh

Education

Bachelor’s Degree

Master’s degree (preferred)

Tools

GA4

Adobe Analytics

Adobe Launch

GTM

Tableau

Power BI

SQL

Python

R

Job description

Becton, Dickinson and Company (BD) seeks a Director, Marketing Data & Analytics to own the global analytics strategy for digital marketing, drive data governance, and lead a high‑impact team across regions.

You'll shape a multi‑year roadmap, partner with VP and BU leaders, and deliver enterprise‑grade analytics products that enable demand generation, channel optimization, and AI‑enabled insights at scale.