Director, Data Strategy — AI-Driven Marketing & Analytics

Bounteous; Northern (KY); Hybrid; USD 150,000 - 220,000; Full time

Job summary

Bounteous, a global AI Services firm, seeks a Director to lead the Modern Business Platforms data strategy practice. You will partner with clients, guide data ecosystems, and drive data-driven marketing outcomes across analytics, martech, and adtech.

In this senior role, you will oversee cross-functional teams, shape roadmaps, participate in pitches and SOWs, and mentor consultants while expanding account opportunities with data-led solutions.

Qualifications

• 6+ years of relevant work experience in digital, consulting, or analytics.
• Functional expertise with digital analytics platforms (Adobe Analytics, Google Analytics).
• Knowledge of BI tools like Tableau or Power BI; SQL is a plus.

Responsibilities

• Leads cross-functional engagements, and ensures cohesive delivery across competencies.
• Uncovers use cases and data initiatives in alignment with marketing business objectives.
• Conducts data strategy programming, including KPI setting, ecosystem and readiness assessments, co-innovation studio sessions, roadmapping deliverables, and value creation cycles.
• Assesses client data maturity, understands stakeholder needs, facilitates prioritization, and coordinates a strategic data and agile roadmap of program activities.
• Provides perspectives on necessary data advancement recommendations, including data warehousing, modeling, engineering, business intelligence, or other data activities to support business outcomes.
• Works with delivery pods (channel owners, competencies, functional teams) to harmonize activities and deliverables across the co-innovation program, translating business objectives into activities & marketing objectives, ideating on innovation and outlining the tactics necessary to achieve results.
• Provides oversight to Data Strategy team members on complex accounts.
• Uses the results of analysis to communicate program success and persuade account and client stakeholders for expansion and investment, including opportunities for accelerator engagements.

Skills

Digital analytics

Analytics platforms

SQL

Tools

Tableau

Power BI

Snowflake

AWS

Azure

Job description

Bounteous, a global AI Services firm, seeks a Director to lead the Modern Business Platforms data strategy practice. You will partner with clients, guide data ecosystems, and drive data-driven marketing outcomes across analytics, martech, and adtech.

In this senior role, you will oversee cross-functional teams, shape roadmaps, participate in pitches and SOWs, and mentor consultants while expanding account opportunities with data-led solutions.