Strategic Marketing Analytics Leader

Tivity Health; United States; On-site; USD 115,000 - 160,000; Full time

Benefits offered by this job

Competitive salary

Company bonus potential

Medical

Dental

Vision

401k with match

Generous paid time off

Free gym membership to over 13,000 gym

Job summary

Tivity Health is seeking a Marketing Analytics Director to lead analytics across Medicare and Commercial businesses, translating marketing performance into clear insights, executive-ready reporting, and actionable recommendations that drive growth and efficiency.

The role combines hands-on analytics with strategic leadership, building reporting structures, dashboards, and a test-and-learn discipline to optimize campaigns, channels, and customer journeys while adopting AI-enabled analytics and

Qualifications

• Bachelor’s degree in Marketing, Analytics, Business, Finance, Statistics, or a related field preferred. Advanced degree a plus.
• 8-10+ years of experience in marketing analytics, business intelligence, performance reporting, or related analytical roles.
• Strong understanding of B2C, B2B2C, and B2B marketing metrics, including engagement, acquisition, conversion, retention, churn, revenue contribution, and return on ad spend.
• Experience with subscription, membership, healthcare, Medicare, or regulated business models strongly preferred.

Responsibilities

• Drive performance delivery by using analytics to identify gaps, diagnose root causes, and recommend actions that improve campaign effectiveness, channel productivity, audience targeting, member engagement, retention, revenue contribution, and marketing ROI.
• Own the marketing analytics structure, reporting framework, and recurring insight cadence needed to give Marketing and senior leaders timely visibility into performance and clear recommendations for action.
• Lead advanced marketing analytics capabilities, including data modeling, attribution, segmentation, experimentation/A-B testing, CRM analytics, and marketing automation analytics to improve targeting, measurement, and performance optimization.
• Define, monitor, and communicate key performance indicators across channel performance, member engagement, participation, acquisition, conversion, retention, churn, revenue contribution, and marketing efficiency.
• Develop, deploy, and manage executive-ready dashboards, scorecards, and recurring performance reports across B2C, B2B2C, and B2B marketing activities.
• Measure and interpret engagement-driven metrics, including engagement rates, engagement lift, participation, churn, retention, channel effectiveness, campaign outcomes, and customer journey performance.
• Analyze campaign, channel, audience, and customer journey performance to identify trends, risks, opportunities, and optimization priorities.
• Establish a test-and-learn discipline that uses data, experimentation, and performance measurement to continuously optimize marketing campaigns, customer journeys, channel mix, and budget allocation.
• Translate complex marketing performance data into clear insights, performance stories, and actionable recommendations that support strategic and operational decision-making.
• Recommend opportunities to optimize media investment, channel mix, campaign targeting, customer journeys, retention strategies, and overall marketing effectiveness.
• Provide reporting and analytics to support member marketing, partner marketing, client performance tracking, lead generation, and business development efforts.
• Partner with Finance, Business Analytics, and business leaders to align marketing performance reporting with financial outcomes, growth priorities, and enterprise goals.
• Establish consistent definitions, measurement approaches, and data governance practices across marketing performance reporting.
• Work cross-functionally with internal teams and external partners to improve data quality, reporting accuracy, and insight generation related to Marketing.
• Identify opportunities to apply automation, AI-enabled analytics, machine learning, and emerging tools to enhance reporting, modeling, real-time performance tracking, and proactive recommendations.

Job description

Tivity Health is seeking a Marketing Analytics Director to lead analytics across Medicare and Commercial businesses, translating marketing performance into clear insights, executive-ready reporting, and actionable recommendations that drive growth and efficiency.

The role combines hands-on analytics with strategic leadership, building reporting structures, dashboards, and a test-and-learn discipline to optimize campaigns, channels, and customer journeys while adopting AI-enabled analytics and