Head of Marketing

Cracken; United States; On-site; USD 140,000 - 220,000; Full time

Job summary

Cracken is seeking a Head of Marketing to build and lead the function from the ground up, aligning technical storytelling with market needs. You’ll define positioning, messaging, and go-to-market strategies for an enterprise cybersecurity audience.

Initially hands-on and IC-heavy, you will own product launches, content creation, and market research while collaborating with the CEO to scale the marketing function as Cracken grows.

Qualifications

• Proven product marketing background in enterprise software and cybersecurity.
• Ability to translate technical security concepts into clear messaging for diverse audiences.
• Experience creating technical content for various stakeholders.
• Data-driven mindset with experimentation and measurement.
• Founder mentality with end-to-end ownership of initiatives.
• Strong combination of strategy and hands-on execution.

Responsibilities

• Own market research and develop marketing strategies to accelerate customer engagement.
• Define and evolve company positioning, messaging, and narrative for a technical security audience.
• Own and drive product launches end-to-end—from messaging to content to enablement.
• Collaborate directly with the CEO and founding team to expand the marketing function.
• Start IC-heavy with the potential to grow the team as Cracken scales.

Skills

Marketing leadership

Enterprise software

Cybersecurity

Content creation

Messaging strategy

Data-driven growth

Founder mindset

Strategy execution

Job description

About Us

Cracken is an applied AI lab building world’s first full kill chain proactive cyber platform. Built by cyber warfare-experienced operators and AI researchers Cracken keeps digital infrastructure resilient so businesses and societies operate.

We’re looking for a Head of Marketing to build and lead this function from the ground up. This is a foundational role, not just for the go-to-market team, but for how we tell our story to the world.

What You’ll Do

• Execute at All Marketing Levels: take ownership of market research, create technical content, enable sales teams, and build marketing strategies that accelerate customer engagement and adoption.

• Define and evolve company positioning, messaging, and narrative for a technical security audience.

• Own and drive product launches end-to-end - from messaging to content to internal enablement.

• Work directly with the CEO and other founding members to expand the marketing function.

• This is an IC-heavy role to start, with the opportunity to grow the team as we scale.

Who You Are

• Marketing Experience: Proven product marketing background in enterprise software and cybersecurity.

• Technical Expertise: You translate complex security concepts into clear, impactful messaging for diverse audiences.

• Content Creation: A track record of producing compelling technical content tailored to various stakeholder needs.

• Data-Driven Growth Hacker: You experiment, measure, and iterate - letting outcomes guide every move.

• Founder Mentality: No task is too small, no ambition too large - you own every initiative from start to finish.

• Strategy and Execution: A collaborative operator who loves jumping between strategy and execution.

Why Cracken?

• Real-World Impact: Validated in nation-state operations and supported by internal researches.

• Team's Unique Motivation & Expertise: Ukrainian-heavy international team with Ph.D.s, professors, and top-tier industry veterans, driven by intrinsic passion forged through exposure to the hardships of war.

• Impeccable Timing & Positioning: At the cutting edge of AI, cybersecurity, and autonomous systems, Cracken is best positioned to win the race against adversaries.

• Adaptive Role: We shape positions around exceptional talent - your drive will define your path.

Ready to drive massive reach and help Cracken reshape cybersecurity? and join us in pioneering the future of security.