Head of Marketing

JOBS by allUP; Los Angeles (CA); Remote; USD 170,000 - 195,000; Full time

Job summary

An innovative company is on the lookout for a Head of Marketing to spearhead growth during an exciting phase of development. This role demands a data-driven, AI-native marketer who excels in user acquisition and exploring new channels. With a collaborative culture and a focus on work-life balance, this position offers the chance to shape marketing strategies in a dynamic environment. If you are passionate about leveraging AI opportunities and driving growth, this opportunity could be your next big step.

Benefits

Comprehensive medical, dental, and vision coverage

One Medical membership

FSA options

Generous time off and sick leave

Paid parental leave (12 weeks)

Professional development budget

Qualifications

• 5+ years leading growth or marketing at a high-growth startup.
• Expertise in location-based marketing for brick-and-mortar businesses.

Responsibilities

• Test and scale new user-acquisition channels beyond traditional SEO/SEM.
• Collaborate with Product and Engineering on growth-oriented features.

Skills

User Acquisition

Data-Driven Marketing

Social Media Marketing

Location-Based Marketing

Creative Marketing Strategies

Tools

Amplitude

GA4

SQL

Job description

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This range is provided by JOBS by allUP. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$170,000.00/yr - $195,000.00/yr

About our client

At Winnie, the mission is to make parents’ lives easier. Winnie helps millions of parents across the United States find childcare, preschools, K-12 schools, and more. Winnie also supports child care providers and schools in driving new enrollments, attracting employees, and managing their programs efficiently.

About the Role

Winnie is seeking a Head of Marketing to lead the company's next growth phase. With early growth driven by organic search, the landscape is shifting with AI advancements, requiring a data-driven, AI-native, creative marketer who excels in user acquisition, exploring new channels, and leveraging AI opportunities.

This is a remote position open to candidates anywhere in the U.S.

Responsibilities

• Test and scale new user‑acquisition channels to diversify traffic beyond traditional SEO/SEM
• Define, track, and optimize KPIs for all acquisition channels
• Collaborate with Product and Engineering to develop growth-oriented features
• Design integrations with generative AI platforms while protecting Winnie’s proprietary data

Qualifications

• 5+ years leading growth or marketing at a high‑growth consumer or marketplace startup
• Expertise in location-based marketing for brick-and-mortar businesses
• Proven track record of growth driven by ingenuity
• Hands-on experience with social platforms like TikTok, Instagram, etc.
• Data-driven decision-making skills; familiarity with Amplitude, GA4, SQL

What it's like to work at Winnie

• Not a typical tech company
• Family-friendly with reasonable work hours
• Collaborative, cross-functional culture
• Distributed team across the U.S.
• Communication via Slack

Company Benefits

• Comprehensive medical, dental, and vision coverage
• One Medical membership
• FSA options
• Generous time off and sick leave
• Paid parental leave (12 weeks)
• Professional development budget
• Salary: $170k – $195k/year

Additional Details

• Seniority level: Executive
• Employment type: Full-time
• Job function: Marketing and Sales
• Industry: Software Development