Chief Marketing Officer

Thrivelab Co.; Joshua (TX); Remote; USD 100,000 - 200,000; Full time

Job summary

Join a pioneering telehealth platform on a mission to address hormone imbalances. As the Chief Marketing Officer, you will leverage your extensive DTC marketing experience to drive growth and shape the brand's narrative. Your role will focus on optimizing customer acquisition channels and leading a dynamic marketing team. This is an exciting opportunity to work with a rapidly growing company that values innovation and impact. If you're passionate about health and wellness and have a proven track record in scaling brands, this role offers a chance to make a significant difference in people's lives while advancing your career in a remote-first culture.

Benefits

Competitive compensation

Strong equity ownership

Flexible work hours

Remote-first culture

Team of builders and clinicians

Qualifications

• 7+ years in DTC marketing, especially in health & wellness.
• Proven track record of scaling brands to $20M-$100M revenue.

Responsibilities

• Own DTC growth strategy across multiple channels.
• Lead performance marketing with a focus on CAC efficiency.

Skills

DTC marketing

performance marketing

SEO

content creation

influencer marketing

email/SMS marketing

data analytics

Education

Bachelor's degree in Marketing or related field

Tools

Meta Ads

Google Ads

TikTok Ads

Job description

Thrivelabwas founded by Joshua Host after a serious biking accident showed thehealing power of bioidentical hormone replacement therapy (BHRT). Longafter he had physically healed, Joshua battled significant cognitionissues. Even basic math was a struggle. Numerous brain specialists andprescription drug regimens didn’t help. Then Joshua read an articlepublished by Harvard Medical School about the treatment of traumaticbrain injuries with BHRT. After just 30 days, he felt like his old self.

Joshua became fascinated with BHRT andsoon realized there’s a hormone imbalance epidemic underway caused byenvironmental toxins, chronic stress, diet and current lifestyles. Tomake hormone replacement therapy and optimization personalized,accessible, affordable and convenient for both men and women, Joshuafounded Thrivelab in 2020.

Sincethen, Thrivelab has built an experienced medical team ofboard-certified providers who follow a proven process supported byevidence-based treatment and testing protocols. The result:groundbreaking hormone and testosterone balancing programs and naturalproducts for bioidentical hormone replacement therapy that can alleviateage-related symptoms to restore youthful vitality.

Job Description

This is a remote position.

Thrivelab is a leading AI-powered telehealth platform on a mission to solve hormone imbalance—an unspoken epidemic impacting millions. We combine hormone health, nutrition coaching, diagnostic labs, online pharmacy and our proprietary AI diagnostic engine to deliver personalized, high-efficacy care at scale.

We are the #2 women’s clinic in the U.S. , with over 1,000 five-star Trustpilot reviews , EBITDA profitability , with nationwide insurance contracts, a proprietary dataset with over 250k patient interactions and a road map to $100M in revenue.

The Role: Chief Marketing Officer (CMO)

We are looking for a DTC growth hacker who has scaled 8- or 9-figure consumer health brands. You know how to drive CAC down, LTV up, and make content that converts . You think in funnels, flows, metrics, and messages—and you lead with both head and heart. You’ll shape the brand, define our category, lead customer acquisition, and guide our performance and creative teams.

Remote Position (U.S.-based preferred, flexible time zones: PST, CST, EST)

Responsibilities

• Own DTC growth strategy across paid, organic, lifecycle, influencer, and brand
• Lead performance marketing with a focus on CAC efficiency and retention
• Provide content direction to our creative teams with a deep understanding of what resonates with our core demographic (35–60-year-old women)
• Guide SEO, CRO, UGC, and content amplification strategies
• Partner with Product to evolve the funnel from click to conversion
• Build marketing systems that scale to $100M+
• Own marketing KPIs and reporting to CEO and Board
  
• Hire, train, and lead a high-output, cross-functional marketing team
  

Requirements

• 7+ years of experience in DTC marketing. Ideally with experience in health & wellness, telehealth, supplements, or functional medicine
  
• Proven track record of scaling a DTC brand to $20M-$100M in revenue/year
• Deep expertise in Meta, Google, TikTok, influencer, and email/SMS
• Performance-obsessed and fluent in CAC, LTV, MER, ROAS, and retention
• Brand-savvy and emotionally intelligent; can lead teams and craft narratives

Bonus: Experience with AI-generated content, UGC strategies, and insurance-backed models

• #2 Rated Women’s Clinic with over 1k 5 Star Reviews (Trust Pilot)
  
• Remote-first culture with bold, mission-driven founders
• EBITDA positive, growing fast, and expanding globally
• Ownership of a powerful and differentiated brand in health tech
• Team of builders, clinicians, and scientists creating life changing outcomes
  
• Competitive comp, STRONG equity ownership, and co-founder role