Head of Marketing

JOBS by allUP; Atlanta (LA); Remote; USD 170,000 - 195,000; Full time

Job summary

An innovative firm is on the lookout for a Head of Marketing to spearhead growth initiatives in a dynamic environment. This role emphasizes a data-driven approach, leveraging AI and creative marketing strategies to enhance user acquisition. You will collaborate with cross-functional teams to optimize marketing channels and drive impactful results. With a focus on a family-friendly culture and flexibility, this position offers a unique opportunity to shape marketing strategies at a forward-thinking company. If you are passionate about growth and creativity, this role is perfect for you.

Benefits

Comprehensive medical, dental, vision coverage

One Medical membership

FSA and Dependent Care FSA options

Generous time off and sick leave

12 weeks paid parental leave

Professional development budget

Qualifications

• 5+ years leading growth or marketing at a high-growth startup.
• Expertise in location-based marketing for brick-and-mortar businesses.

Responsibilities

• Test and scale new user acquisition channels beyond traditional SEO/SEM.
• Collaborate with Product and Engineering to develop growth features.

Skills

User Acquisition

Data-Driven Marketing

Social Media Marketing

Location-Based Marketing

KPI Tracking

Tools

Amplitude

GA4

SQL

Job description

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This range is provided by JOBS by allUP. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$170,000.00/yr - $195,000.00/yr

About our client

At Winnie, the mission is to make parents’ lives easier. Winnie helps millions of parents across the United States find childcare, preschool, K-12 schools, and more. Winnie also supports child care providers and schools in driving enrollments, attracting staff, and managing their programs efficiently.

About the Role

Winnie is seeking a Head of Marketing to lead the company's next growth phase. As organic search-driven growth evolves with AI, we need a data-driven, AI-native, creative marketer who specializes in user acquisition, exploring new channels, and leveraging AI opportunities.

This is a remote role open to candidates anywhere in the U.S.

Responsibilities

• Test and scale new user acquisition channels beyond traditional SEO/SEM
• Define, track, and report on KPIs for all channels, optimizing ROI
• Collaborate with Product and Engineering to develop growth features
• Design integrations with generative AI platforms, balancing data sharing and proprietary protection

Qualifications

• 5+ years leading growth or marketing at a high-growth consumer or marketplace startup
• Expertise in location-based marketing for brick-and-mortar businesses
• Proven success in growth driven by ingenuity, not just budget
• Hands-on experience with social platforms like TikTok and Instagram
• Data-driven with familiarity in Amplitude, GA4, SQL

What it's like to work at Winnie

• Not a typical tech company
• Family-friendly with reasonable work hours
• Collaborative, cross-functional culture
• Distributed team across the U.S., using Slack for communication

Company Benefits

• Comprehensive medical, dental, vision coverage
• One Medical membership
• FSA and Dependent Care FSA options
• Generous time off and sick leave
• 12 weeks paid parental leave and family policies
• Professional development budget
• Salary: $170k – $195k/year

Additional Details

• Seniority level: Executive
• Employment type: Full-time
• Job function: Marketing and Sales
• Industry: Software Development