Head of Marketing

JOBS by allUP; United States; Remote; USD 170,000 - 195,000; Full time

Job summary

An innovative firm is seeking a Head of Marketing to drive user acquisition and growth through creative and data-driven strategies. This role involves pioneering new marketing channels, optimizing performance metrics, and collaborating with product teams to enhance growth-oriented features. With a commitment to family-friendly policies and a collaborative culture, this position offers a unique opportunity to shape the future of marketing in a remote setting. If you are passionate about leveraging AI and creativity to redefine user engagement, this is the perfect role for you.

Benefits

Excellent medical, dental, and vision coverage

One Medical membership

FSA and Dependent Care FSA options

Generous time off and sick time benefits

12 weeks fully paid parental leave

Annual professional development budget

Qualifications

• 5+ years leading growth or marketing at a high-growth startup.
• Proven track record of growth wins driven by ingenuity over budget.

Responsibilities

• Test and scale new user-acquisition channels beyond traditional SEO/SEM.
• Define and report on KPIs for all acquisition channels, optimizing for ROI.

Skills

Growth Marketing

User Acquisition

Data-Driven Decision-Making

Social Media Marketing

Location-Based Targeting

Tools

Amplitude

GA4

SQL

Job description

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This range is provided by JOBS by allUP. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$170,000.00/yr - $195,000.00/yr

About our client

At Winnie, the mission is to make parents’ lives easier. Winnie helps millions of parents across the United States find childcare, preschool, K-12 schools, and more. In addition to helping parents, child care providers and schools use Winnie to drive new enrollments, attract new employees, and get support and resources to run their programs efficiently.

About the Role

Winnie is looking for a Head of Marketing to pioneer the company’s next frontiers of growth. Organic search powered early growth, but the landscape has changed with AI and organic search is not expected to drive the next phase. The team is seeking a data-driven, AI-native, creative marketer who lives and breathes user acquisition—someone who can discover and grow new channels and help take advantage of the many opportunities that AI brings.

This is a remote position open to candidates based anywhere in the U.S.

Responsibilities

• Systematically test and scale new user‑acquisition channels to diversify traffic beyond traditional SEO/SEM
• Define, track, and report on key performance indicators (KPIs) for all acquisition channels, optimizing for ROI
• Partner closely with Product and Engineering to ship growth‑oriented features
• Design and maintain thoughtful integrations with generative AI platforms, exposing enough data to drive growth while safeguarding Winnie’s proprietary moat

Qualifications

• 5+ years leading growth or marketing at a high‑growth consumer or marketplace startup
• Expertise in location-based targeting and marketing for brick-and-mortar businesses
• Proven track record of growth wins driven by ingenuity over budget
• Fluency in social platform mechanics (TikTok, Instagram, etc.) and ability to be hands-on
• Data‑driven decision‑making; familiarity with Amplitude/GA4/SQL

What it’s like to work at Winnie

• Not a typical tech company
• Super family-friendly and values reasonable work hours
• Cross-functional and collaborative work culture across the company
• Team members located across the U.S., from east coast to west coast
• Slack used to facilitate communication across the distributed team

What the Company Offers

• Excellent medical, dental, and vision coverage for employees and their families
• One Medical membership for employees and dependents
• FSA and Dependent Care FSA options available
• Generous time off and sick time benefits
• 12 weeks of fully paid parental leave and family-friendly policies
• Annual professional development budget to support career development
• Salary info: $170k – $195k/year

Seniority level

• Executive

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Software Development

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